"Removing the horror from implementing a Marketing Automation Platform"

The process is fraught with challenges that can result in costly mistakes, delays, and unmet expectations.

Here we explore how to avoid common pitfalls, accelerate the implementation process, and maximize the value derived from a MAP investment.

Whitepaper - Removing the Horror from implementing a Marketing Automation Platform

Discover how we've helped our clients transform...

Building a stronger Marketing foundation: How The Associated Press modernised ROI reporting, preferences, and lead management

When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.

Seamless Marketing Automation migration: How Progress integrated ShareFile into Eloqua

When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.

From data chaos to clarity: How Norstella unified marketing performance with Tableau

For Norstella’s marketing team, reporting had become a scavenger hunt. Data lived across multiple systems, filters didn’t align, and every “simple” question about performance meant another round of manual pulls, spreadsheets, and late nights reconciling mismatched numbers.

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