"Removing the horror from implementing a Marketing Automation Platform"

The process is fraught with challenges that can result in costly mistakes, delays, and unmet expectations.

Here we explore how to avoid common pitfalls, accelerate the implementation process, and maximize the value derived from a MAP investment.

Whitepaper - Removing the Horror from implementing a Marketing Automation Platform

Discover how we've helped our clients transform...

180 days of AI in marketing operations: the real numbers

We deployed MOPsy, our AI agent for marketing operations, inside a global financial services company's Eloqua instance for a 180-day pilot. The goal was to find out whether an AI agent could meaningfully reduce the time and effort required for campaign operations: building emails, creating campaigns, running QA, and handling the repetitive operational tasks that consume most of a MOPs team's week. Six months later, we have results. Some of them are exactly what we expected. O

How our Canada based luxury holiday client saved their Marketo instance - and turned email into a revenue engine

For our luxury holiday client, this wasn’t a “nice-to-have” optimisation project. It was an existential one. Email performance was flat. Marketo was under scrutiny. And the CEO had made it very clear: Prove the value of the platform and the team behind it in 2025, or both were gone.

Building a stronger Marketing foundation: How The Associated Press modernised ROI reporting, preferences, and lead management

When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.

2 3 4 5