Oracle’s closing out the year with a release that quietly packs a punch. Eloqua 25D isn’t full of flashy headlines, but it does deliver real impact, smarter AI tools, stronger governance options, and some integration changes you really shouldn’t ignore.

HubSpot’s version of all-in-one is a different animal. It’s not about cramming every possible feature under one roof. It’s about forcing collaboration. It’s the architectural equivalent of locking your feuding sales and marketing teams in the same room until they figure it out. And guess what? That’s exactly what most organisations need.

Migrating marketing automation platforms can feel like stepping straight into a horror film. There will be scares, there will be stress, and there may even be a few jump-out-of-your-chair moments when a campaign suddenly vanishes into thin air. But with the right preparation, pacing, people and consultancy, you don’t have to be the character who gets picked off early. You can be the survivor... the one who makes it out stronger, smarter, and ready for whatever comes next.