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The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
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OUR SERVICES
Acquistion growth models can lead to the perfect storm, so to speak, in marketing. In this case, it led to nine divisions, over 250 brands. and two different platforms in play. Results? Over $400,000 in cost-savings, a single source for marketing performance data, increased effectiveness by centralizing Marketing Operations, and standardized - automated - campaign and lead management.
Platform Evaluations
and Comparisons
Challenge: Need an un-biased approach to platform selection focusing on what matters most to your business
Brief: Your use cases and subsequent technical requirements will ensure the MA platform you select will live up to your needs. We look at Apps, APIs, & Native CRM Integrations, Data management and retention, Custom Objects for Data Storage Flexibility, Campaign Management, scoring, reporting, and AI all with respect to what you need for your business.
Implementations and Migrations
Challenges: Lack of team with veteran level experience and proven process
Brief: Whether it’s a new deployment, a migration, or a consolidation, our consultants will successfully implement your Marketing Automation Platform and integrate it into your existing marketing technology infrastructure.
"Everyone on the Sojourn team has been fantastic. Your technical expertise, response times, ability to be flex with new/changed requests has been great and you come to calls with humour to provide confidence and assurance that we are in good hands."
Automated loyalty point redemption program via MAP/mainframe integration and automated nurture programs
Integrations
Challenges: Lack of knowledge, experience, staff, and/or strategy
Brief: Our integration experts will connect your MAP and CRM or other apps so they are aligned and scaled to meet the needs of your business. Custom integrations are available.
Platform Administration and Support
Challenges: Lack of knowledge,
Lack of time.
Brief: We’ve brought together a diverse team of experienced marketing consultants who live and breathe all things marketing automation to support scalable growth – no matter your industry.
Integration errors
decreased from about 15,000/day to 150/day
"Working with your team has been an absolute Godsend! Their work on the audit has really gotten us set up for success!"
Platform Audits
Challenge: Low performance and/or overly complex configuration
Brief: We review your data, campaign, and lead management processes and provide recommendations to align them with your business needs.
TESTIMONIALS
“We're so appreciative of the way Chris prioritized our last-minute request and leveraged his technical expertise to come up with a streamlined solution for integrating Litmos and Eloqua through a custom Zapier app. Without his support there is no way we would have met our deadline. Thank you!"
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-- Marketing Operations Manager
Latest Blog Posts - Marketing Automation
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