Is a Martech Audit worth it?
In this blog, we will explore the many benefits of a martech audit and why it is essential for businesses looking to maximize their MROI.
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OUR SERVICES
A whopping $1.2 million slashed from costs, fuelling massive savings!
Martech Stack Audit
Challenge: Low performance, underutilized, limited integrations
Brief: A martech stack audit is an assessment of your digital marketing technology and how it contributes to your organization and revenue goals. We help identify how they work (or don’t work) together, where you may need to update your stack, and deliver a martech strategy roadmap.
Martech Adoption Scorecard
Challenges: Lack of insights, limited implementations, missing prioritization
Brief: Our martech adoption scorecard takes a deeper dive into each of your platforms, focused on top use cases and vendor strategic fit. We guide you through the process to a scored outcome, providing direction and insights from our years of knowledge and experience.
Insperity partnered with Sojourn to quantify adoption of over 20 of their top tier martech platforms largely based on key uses cases, gaining insights to identify and prioritize improvements across their ecosystem. Impact? An increased ROI on their existing martech stack with measurably improved performance and results.
"It's great to now see our Martech SMEs having the time to concept TR's tomorrow position. Because of our streamlined management model and process, they can focus on higher value activities – and we can pivot a lot easier than we used to." Learn more.
Stack Visualizations and Maps
Challenges: Limited overall understanding, overlaps and gaps
Brief: We take your stack out of Excel and into a more consumable visual model to clearly see your platforms aligned to industry standards, customer journeys, capabilities, and more. In addition, we're able to add your integration details for easy of reference and reporting.
Martech Management
Challenges: Limited visibility, collaboration, and communication
Brief: We combine our tool and knowledge here to deliver a full martech management experience - from a "source of truth" for your martech platforms, integrations, contracts and renewals to recommendations on martech request/renewal workflows, governance, and enablement.
Expert Tip:
Your martech strategy should be based on a clear understanding of your customers and their journey. Your martech platforms need to be fully integrated wtih a clear plan to manage them now and in the future. Your martech adoption and maturity levels must be measurably aligned to increase business value.
Expert Tip:
Having the right capabilities within your martech stack to support diverse marketing use cases is absolutely essential - without this, alignment with your customer journey and/or an integrated ecosystem make no difference. Identify your marketing use cases prior to starting an evaluation or comparison, and even better, prioritize them to best meet your business needs.
Platform Evaluations and Comparisons
Challenge: Unclear ROI, planned M&A, lack of skills
Brief: We leverage our knowledge and expertise to help your team evaluate and compare martech in any category - where we've identified overlaps or gaps, or based on better alignment to changing business goals and objectives.
TESTIMONIALS
“It's great to now see our Martech SMEs having the time to concept TR's “tomorrow position.” Because of our streamlined management model and process, they can focus on higher value activities – and we can pivot a lot easier than we used to."
-- Senior Director of Marketing Operations