The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
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Resources created to help B2B marketers prove - and improve - the value of marketing.
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Spotlight: Customer Success
State of Marketing Operations 2025
State of Marketing Operations 2025
As we approach 2025, the role of marketing operations has evolved into a strategic powerhouse within B2B enterprises.
No longer confined to back-office functions, marketing operations now serves as the backbone of digital transformation, revenue generation, and organizational growth.
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In an increasingly complex and data-driven marketing landscape, enterprises are recognizing the value of a robust marketing operations function to create efficiency, accountability, and measurable impact across every stage of the customer journey.
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