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Resources created to help B2B marketers prove - and improve - the value of marketing.

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Spotlight: Customer Success

State of Marketing Operations 2025

State of Marketing Operations 2025

As we approach 2025, the role of marketing operations has evolved into a strategic powerhouse within B2B enterprises.

 

No longer confined to back-office functions, marketing operations now serves as the backbone of digital transformation, revenue generation, and organizational growth.

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In an increasingly complex and data-driven marketing landscape, enterprises are recognizing the value of a robust marketing operations function to create efficiency, accountability, and measurable impact across every stage of the customer journey.

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