Resources | Sojourn Solutions

Cartoon of two marketers high-fiving while reviewing a successful results chart, celebrating marketing success.

Resources created to help B2B marketers prove - and improve - the value of marketing.

Latest Blog Posts

The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Company News

Sojourn Solutions: Celebrating 10 Years of Empowering Marketing Operations

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

Marketing Automation

The future of Marketing Operations: Driving strategic impact

Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Marketing Automation

Implementing a Marketing Automation Platform (MAP): Why integration is the top concern

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

Spotlight: Customer Success

Company News

Sojourn Solutions: Celebrating 10 Years of Empowering Marketing Operations

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

Company News

Celebrating Nicky Clarke’s Shortlisting for B2B Marketer of the Year at the B2B Marketing Awards 2024

Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

Marketing Operations

Transforming Digital Marketing: The Success of VMO2 Business’s Digital Media & Marketing Operations Team

A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...

Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success

We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.

State of Marketing Operations 2025

As we approach 2025, the role of marketing operations has evolved into a strategic powerhouse within B2B enterprises.

No longer confined to back-office functions, marketing operations now serves as the backbone of digital transformation, revenue generation, and organizational growth.

In an increasingly complex and data-driven marketing landscape, enterprises are recognizing the value of a robust marketing operations function to create efficiency, accountability, and measurable impact across every stage of the customer journey.