Resources | Sojourn Solutions

Resources created to help B2B marketers prove - and improve - the value of marketing.

Our Latest Articles

Oracle Eloqua’s 25D release: AI gets bolder, admins get smarter controls, and Salesforce users get a serious warning

Oracle’s closing out the year with a release that quietly packs a punch. Eloqua 25D isn’t full of flashy headlines, but it does deliver real impact, smarter AI tools, stronger governance options, and some integration changes you really shouldn’t ignore.

3 min read

Still chasing every lead under the Sun? Demandbase can save you...

Let’s start with a harsh truth: If your enterprise marketing team is still blasting generic emails, hoping for clicks, and “throwing stuff at the wall” to see what sticks, you’re doing it wrong. The old way of marketing - spray and pray - is basically a luxury you can’t afford anymore. Every wasted impression, every mis-targeted ad... well that's money slipping out the door. And worse, it’s annoying the very people you’re trying to woo.

3 min read

Why HubSpot’s “all-in-one” is actually the anti-silos cure

HubSpot’s version of all-in-one is a different animal. It’s not about cramming every possible feature under one roof. It’s about forcing collaboration. It’s the architectural equivalent of locking your feuding sales and marketing teams in the same room until they figure it out. And guess what? That’s exactly what most organisations need.

5 min read

Is your business ready for a CDP?

A CDP can unify fragmented data, orchestrate personalised experiences, and generate actionable insights. But like a tightrope act without a safety net, it only works when the right foundation is in place, the people, processes, and data that make the whole show run smoothly.

4 min read

The MOPs Brief

The MOPS Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers.

Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

Listen now

Customer Success

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Maximizing ABM success: How we optimized their 6Sense investment

A leader in digital experience and business application solutions, sought to enhance their 6Sense investment to better align with their Account-Based Marketing (ABM) strategy.

Account-Based Marketing

How Citeline and Sojourn rewrote the Playbook for modern Marketing Operations

These aren’t just isolated wins. Together, they paint a picture of what smart, agile Marketing Operations can look like when strategy meets execution. Sojourn didn’t just bring tools. We brought structure, clarity, and momentum to complex enterprise challenges. And Citeline’s team? They delivered every step of the way.

Marketing Operations

Inside Norstella’s successful HubSpot consolidation project : Two brands. Five weeks. One seamless migration.

Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Marketing Automation

Fixing the inbox problem: The path to a higher sender score

The Challenge A national telecomms client that we've worked with for a number of years and provide deliverability services to, were...

Email Marketing

State of Marketing Operations 2025

In 2025, the role of marketing operations has evolved into a strategic powerhouse within B2B enterprises.

No longer confined to back-office functions, marketing operations now serves as the backbone of digital transformation, revenue generation, and organizational growth.

In an increasingly complex and data-driven marketing landscape, enterprises are recognizing the value of a robust marketing operations function to create efficiency, accountability, and measurable impact across every stage of the customer journey.