Resources | Sojourn Solutions

Resources created to help B2B marketers prove - and improve - the value of marketing.

Our Latest Articles

Oracle's major update on Eloqua AI - and it’s a game‑changer for your Marketing Operations.

Oracle has just done something rare in enterprise software: It gave something valuable away for free. As of June 2025, every Eloqua customer can access its Advanced Intelligence suite - including both Classic and Generative AI features - at no additional cost.

4 min read

What’s hype, what’s helpful, and how to actually get started - AI in Marketing

Why Marketing Operations teams need to think differently about AI - and how to do it without the noise, panic, or perfectionism.

4 min read

Why are Marketers using less of their MarTech?

According to a recent Gartner’s MarTech Survey, average MarTech utilisation has dropped to just 33%, down from 58% in 2020. That means two-thirds of the platforms and tools marketing teams are investing in are sitting idle or underused.

4 min read

The burnout loop: Why MarTech innovation is wearing us down

Change fatigue is real. It’s happening. And if you’re a B2B leader responsible for Marketing Operations, integration, or strategy - you probably feel it in your bones. Let’s dig into why this is happening, what it’s doing to your team, and what you can actually do about it.

4 min read

The MOPs Brief

The MOPS Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers.

Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

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Customer Success

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Maximizing ABM success: How we optimized their 6Sense investment

A leader in digital experience and business application solutions, sought to enhance their 6Sense investment to better align with their Account-Based Marketing (ABM) strategy.

Account-Based Marketing

How Citeline and Sojourn rewrote the Playbook for modern Marketing Operations

These aren’t just isolated wins. Together, they paint a picture of what smart, agile Marketing Operations can look like when strategy meets execution. Sojourn didn’t just bring tools. We brought structure, clarity, and momentum to complex enterprise challenges. And Citeline’s team? They delivered every step of the way.

Marketing Operations

Inside Norstella’s successful HubSpot consolidation project : Two brands. Five weeks. One seamless migration.

Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Marketing Automation

Fixing the inbox problem: The path to a higher sender score

The Challenge A national telecomms client that we've worked with for a number of years and provide deliverability services to, were...

Email Marketing

State of Marketing Operations 2025

In 2025, the role of marketing operations has evolved into a strategic powerhouse within B2B enterprises.

No longer confined to back-office functions, marketing operations now serves as the backbone of digital transformation, revenue generation, and organizational growth.

In an increasingly complex and data-driven marketing landscape, enterprises are recognizing the value of a robust marketing operations function to create efficiency, accountability, and measurable impact across every stage of the customer journey.