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How Do We Ensure Data Privacy and Compliance with AI?
Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...
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OUR SERVICES
We couldn’t be more pleased with the results of our lead management tune-up. Sojourn addressed our most critical issues - not only did we increase monthly lead volume but at the same time we decreased overall integration errors by 67%! We’re now much more confident in our lead management funnel and our overall marketing influence on revenue.”
Data Cleansing
Challenge: Low engagement, poor campaign performance
Brief: Enhance data accuracy by removing inconsistencies and errors, enhancing segmentation and targeting, increasing campaign effectiveness, and ensuring reliable insights.
Data Governance
Challenges: Poor data quality, not compliant with data privacy regulations (e.g. GDPR, CCPA)
Brief: Ensure data accuracy, regulatory compliance, and enhanced decision-making, enabling precise targeting and improved campaign performance.
Increased the quantity of MQL’s by 315%
Increased Marketing’s alignment with Sales, now seen as data-powered partner consulting with Sales on strategy, tactics and funnel optimization.
Funnel Analysis
Challenges: Poor conversion rates, leads spend too much time in the funnel
Brief: We examine and evaluate the different stages of your marketing funnel to understand how leads progress from initial awareness to becoming customers. The goal is to optimize each stage of the funnel to improve lead conversion rates, shorten sales cycles, and increase overall marketing effectiveness.
Multi-Touch Attribution Analysis
Challenges: Need to optimize marketing spend, understand the customer journey, and improve campaign performance
Brief: Multi-touch attribution analysis is a method used to evaluate the impact of multiple marketing touchpoints on a lead’s journey through the sales funnel. Unlike single-touch attribution models that credit only one touchpoint (usually the first or last) for a conversion, multi-touch attribution assigns value to all the touchpoints that contributed to a lead's conversion. This approach provides a more comprehensive understanding of how different marketing activities work together to influence a lead's decision-making process.
30% Increase in Google Ad performance
Latest Blog Posts - Marketing Data & Analytics
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