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The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
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OUR SERVICES
Expert Tip:
Having the right capabilities within your email marketing platform to support your potentially diverse marketing use cases is absolutely essential - without this,it's just all bells and whistles and makes no difference. Identify your marketing use cases prior to starting an evaluation or comparison, and even better, prioritize them to best meet your business needs.
Platform Evaluations
and Comparisons
Challenge: Need an un-biased approach to platform selection focusing on what matters most to your business
Brief: Your use cases and subsequent technical requirements will ensure the MA platform you select will live up to your needs. We look at Apps, APIs, & Native CRM Integrations, Data management and retention, Custom Objects for Data Storage Flexibility, Campaign Management, scoring, reporting, and AI all with respect to what you need for your business.
Email Deliverablity
Challenges: Emails not reaching the inbox, damaged sender reputation, poor campaign performance
Brief: We enhance your email marketing effectiveness with Validity Everest to improve inbox placement, monitor sender reputation, and support sender certification. Ensure your emails reach the right audience with the highest level of deliverability and compliance.
Anonymous Software Company
While this client has solid sender scores and a good reputation, deliverability issues persist due to poor database hygiene, email saturation collisions, and the lack of soft bounce handling. Our client has started implementing our recommendations, and ongoing support will ensure improvements are benchmarked and tracked over the next 3–6 months.
Expert Tip:
Regularly validate your email lists using BriteVerify to maintain high deliverability and protect your sender reputation. By removing invalid or outdated emails, you’ll reduce bounce rates, improve inbox placement, and maximize the effectiveness of your email marketing campaigns.
Email Delivery
Challenges: Invalid email addresses
Brief: Ensure your emails reach the right audience with our email validation service powered by Validity BriteVerify. We clean and verify your email lists to eliminate invalid addresses, reduce bounce rates, and protect your sender reputation, leading to more effective and successful email campaigns.
Campaign Production
Challenges: Not enough staff to build and run the campaigns required for success.
Brief: Boost your campaign execution with our Email Marketing Campaign Production service. Designed to augment your team's capacity, we handle the end-to-end production of your campaigns, ensuring you can scale effectively and meet your marketing goals without compromising on quality or speed.
27% increase in number of campaigns executed with the same resource and budget
"I just wanted to let you know how appreciative we are to have your analysts on our account. Sometimes it goes unsaid, but they are great to work with."
Reporting and Analytics
Challenges: Lack of insight into campaign performance, inability to identify improvement areas, time-consuming manual reporting
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Brief: Unlock the full potential of your email campaigns with our Email Marketing Reporting service. We provide detailed analytics and insights to help you measure performance, identify opportunities for improvement, and drive better results from your marketing efforts.
TESTIMONIALS
“You rock Sojourn!! Thank you!"
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-- Revenue Enablement Manager
Latest Blog Posts - Email Marketing
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