Sojourn Solutions
Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success
We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.
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Spotlight: Customer Success
Charlotte Currie
How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.
Kristin Connell
A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...
Charlotte Currie
How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...
Steve McConnell
How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.
Sojourn Solutions
How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.
Sojourn Solutions
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.
Sojourn Solutions
Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.
Sojourn Solutions
Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)
O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.
Sojourn Solutions
How Reuters revved up ROI and funnel optimization by building a Demand Generation engine
In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.
Sojourn Solutions
Quest Diagnostics teams up with Sojourn to future-proof marketing ops & navigate a pandemic
Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.
Sojourn Solutions
10 lessons learned: How Progress improved its with multi-touch attribution (post 2 of 2)
In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.
Sojourn Solutions
How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation
O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.
Sojourn Solutions
How Progress improved marketing performance with multi-touch attribution (post 1 of 2)
Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."
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