When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.

When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.

For Norstella’s marketing team, reporting had become a scavenger hunt. Data lived across multiple systems, filters didn’t align, and every “simple” question about performance meant another round of manual pulls, spreadsheets, and late nights reconciling mismatched numbers.

For Dash Solutions, marketing is more than sending campaigns. It's about driving measurable impact in a competitive healthcare disbursements market. Despite a solid Account-Based Selling (ABS) foundation, the company was facing a familiar challenge: Marketing and sales often targeted the same accounts independently, account prioritization was inconsistent, and pipeline attribution was limited. Teams were spread thin, chasing the same prospects, and struggling to understand wh

When your Marketing Operations span multiple business units, consistency and visibility can make or break performance. One of our finance clients felt that complexity had grown quietly over time, until reporting felt fragmented, deliverability checks were reactive, and simple absences could throw campaign schedules off balance.

A leader in digital experience and business application solutions, sought to enhance their 6Sense investment to better align with their Account-Based Marketing (ABM) strategy.

These aren’t just isolated wins. Together, they paint a picture of what smart, agile Marketing Operations can look like when strategy meets execution. Sojourn didn’t just bring tools. We brought structure, clarity, and momentum to complex enterprise challenges. And Citeline’s team? They delivered every step of the way.

Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

The Challenge A national telecomms client that we've worked with for a number of years and provide deliverability services to, were...

Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.

We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.

Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...

Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.

“We collaborate with our partners to help our customers,” says Kristin Connell,  Global Head of Strategy & Innovation at Sojourn Solutions.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.

Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.

In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?

A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic...