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Customer Case Studies
Building a stronger Marketing foundation: How The Associated Press modernised ROI reporting, preferences, and lead management
When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.
Seamless Marketing Automation migration: How Progress integrated ShareFile into Eloqua
When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.
From data chaos to clarity: How Norstella unified marketing performance with Tableau
For Norstella’s marketing team, reporting had become a scavenger hunt. Data lived across multiple systems, filters didn’t align, and every “simple” question about performance meant another round of manual pulls, spreadsheets, and late nights reconciling mismatched numbers.
How Dash Solutions used ABX to build alignment, focus, and momentum in healthcare disbursements
For Dash Solutions, marketing is more than sending campaigns. It's about driving measurable impact in a competitive healthcare disbursements market. Despite a solid Account-Based Selling (ABS) foundation, the company was facing a familiar challenge: Marketing and sales often targeted the same accounts independently, account prioritization was inconsistent, and pipeline attribution was limited. Teams were spread thin, chasing the same prospects, and struggling to understand wh
How a finance based client boosted deliverability, compliance, and control in Salesforce Marketing Cloud
When your Marketing Operations span multiple business units, consistency and visibility can make or break performance. One of our finance clients felt that complexity had grown quietly over time, until reporting felt fragmented, deliverability checks were reactive, and simple absences could throw campaign schedules off balance.
Maximizing ABM success: How we optimized their 6Sense investment
A leader in digital experience and business application solutions, sought to enhance their 6Sense investment to better align with their Account-Based Marketing (ABM) strategy.
How Citeline and Sojourn rewrote the Playbook for modern Marketing Operations
These aren’t just isolated wins. Together, they paint a picture of what smart, agile Marketing Operations can look like when strategy meets execution.
Sojourn didn’t just bring tools. We brought structure, clarity, and momentum to complex enterprise challenges. And Citeline’s team? They delivered every step of the way.
Inside Norstella’s successful HubSpot consolidation project : Two brands. Five weeks. One seamless migration.
Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.
Fixing the inbox problem: The path to a higher sender score
The Challenge A national telecomms client that we've worked with for a number of years and provide deliverability services to, were...
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AI Beyond Productivity: Where are the real business gains?
The next phase of AI value will not be defined by who can create the most content, automate the most tasks, or boast the loudest about “copilot” adoption. It will be defined by who can build a better operating model around it.
Thinking of moving from 6sense to Demandbase? Here’s why more B2B teams are making the switch
No ABM platform is magic. None of them can rescue poor process, vague ownership, or marketing teams that are still mistaking activity for progress. But platforms can make good teams better, or they can trap them inside expensive ambiguity. That is why the case for moving from 6sense to Demandbase is getting attention.
MQLs are the hangover: Why marketing should stop celebrating leads and start building pipeline
How do we help more of the right accounts become sales-ready in ways that look like deals we actually win?
That question forces a more grown-up strategy. It pushes marketing closer to revenue. It exposes weak measurement. It sharpens targeting. It improves alignment with sales. And, perhaps most importantly, it stops teams mistaking form fills for progress.
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