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Salesforce Marketing Cloud 
Account Engagement (Pardot)

MCAE (Pardot) is a B2B marketing automation tool that helps marketers identify leads that are most likely to convert into customers. It has a variety of features to help businesses build relationships and help sales teams close more deals.

Our SFDC Account Engagement Services
Email Marketing

We conduct in-depth platform assessments, optimize deliverability, and refine campaign strategies to improve engagement and ROI.

 

Whether you're struggling with low open rates, poor inbox placement, or inefficient automation, we provide expert guidance to turn email into a high-performing revenue driver.

Lead Management

We help to set up lead scoring models to prioritize high-value prospects, design nurturing workflows to keep leads engaged, and build reporting frameworks that provide clear insights into pipeline performance.

 

Whether you're looking to refine your existing lead management process or build one from scratch, we ensure your strategy is data-driven, efficient, and built for growth.

Marketing Automation

From evaluating and comparing platforms to full implementations, migrations, and integrations, we ensure your marketing automation system is aligned with your business goals.

 

Whether you need expert platform administration and support or a deep-dive audit to optimize performance, we help you get the most out of your investment - without the headaches.

Project Spotlight

Challenges: The client had multiple SFDC and Pardot systems and was unsure about licensing needs due to contact growth.

 

What we did: We analyzed contact and lead data across systems, proposed a de-duplication strategy, helped renegotiate the SFDC contract, and provided documentation and training for future management.

 

Results: The client saved £20k.

Client logo showcasing a successful partnership with Sojourn Solutions' B2B Salesforce Marketing Cloud Service

"You've all been amazing and we've now got exactly the right solution we want"

 

-- Group Marketing Director

Working With the Best Customers

Client logo showcasing a successful partnership with Sojourn Solutions' B2B marketing automation consulting services
Client logo showcasing a successful partnership with Sojourn Solutions' B2B Eloqua marketing automation consulting services
Client logo showcasing a successful partnership with Sojourn Solutions' Marketo and Marketo Measure consulting services
Client logo showcasing a successful partnership with Sojourn Solutions' marketing data and analytics consulting services
Client logo showcasing a successful partnership with Sojourn Solutions' B2B Eloqua marketing automation consulting services

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Sojourn Solutions is a growth-minded marketing operations consultancy that helps ambitious marketing organizations solve problems while delivering real business results.

MARKETING OPERATIONS. OPTIMIZED.

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