Salesforce Marketing Cloud
Account Engagement (Pardot)
MCAE (Pardot) is a B2B marketing automation tool that helps marketers identify leads that are most likely to convert into customers. It has a variety of features to help businesses build relationships and help sales teams close more deals.
Our SFDC Account Engagement Services
Email Marketing
We conduct in-depth platform assessments, optimize deliverability, and refine campaign strategies to improve engagement and ROI.
Whether you're struggling with low open rates, poor inbox placement, or inefficient automation, we provide expert guidance to turn email into a high-performing revenue driver.
Lead Management
We help to set up lead scoring models to prioritize high-value prospects, design nurturing workflows to keep leads engaged, and build reporting frameworks that provide clear insights into pipeline performance.
Whether you're looking to refine your existing lead management process or build one from scratch, we ensure your strategy is data-driven, efficient, and built for growth.
Marketing Automation
From evaluating and comparing platforms to full implementations, migrations, and integrations, we ensure your marketing automation system is aligned with your business goals.
Whether you need expert platform administration and support or a deep-dive audit to optimize performance, we help you get the most out of your investment - without the headaches.
Project Spotlight
Amidst a complex merger with the larger multi-brand NCC Group, Escode faced significant challenges: establishing a new Pardot instance connected to a fresh Salesforce Sales Cloud org, adapting to extensive organizational changes while accelerating team readiness on the platform.
Results: Partnering with Sojourn Solutions, they successfully implemented Pardot, migrated critical data, and seamlessly integrated it with their new Salesforce environment—all on time and within budget, ensuring smooth operations during a pivotal transition.
"We couldn’t do this on our own - some parts we didn't have the experience. The hands-on work with Sojourn was the most valuable part of the project."
-- Associate Director Marketing & Communications
Escode (Part of NCC Group)
