The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
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Project Spotlight
Challenges: The client had multiple SFDC and Pardot systems and was unsure about licensing needs due to contact growth.
What we did: We analyzed contact and lead data across systems, proposed a de-duplication strategy, helped renegotiate the SFDC contract, and provided documentation and training for future management.
Results: The client saved £20k.
"You've all been amazing and we've now got exactly the right solution we want"
-- Group Marketing Director
Salesforce Marketing Cloud
Account Engagement
(Pardot)
MCAE (Pardot) is a B2B marketing automation tool that helps marketers identify leads that are most likely to convert into customers. It has a variety of features to help businesses build relationships and help sales teams close more deals.
Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!
Q: How do I set up a basic email campaign in Pardot?
A: Emails in Pardot can be created for scheduled one-time sends or as part of automated nurture programs. Emails can be created off email templates with customized design and content, sent to targeted audiences and are associated with specific campaigns names for reporting.
Q: What is Pardot’s lead scoring and grading, and how can I use them effectively?
A: Lead scoring in Pardot assigns points based on engagement, while grading evaluates the lead’s fit based on criteria like company size or industry. Combining both helps prioritize leads for sales follow-up.
Q: What is Pardot’s Engagement Studio, and how can I use it for lead nurturing?
A: Engagement Studio in Pardot is a powerful tool for automating lead nurturing programs. You can create complex, multi-step journeys that respond to a prospect's actions, such as opening an email or visiting a webpage, to deliver personalized content over time.
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