We sat down with a few of our Europe based team to find out what they believe Marketing Operations in 2026 will look like - this is what they had to say.
For our luxury holiday client, this wasn’t a “nice-to-have” optimisation project. It was an existential one. Email performance was flat. Marketo was under scrutiny. And the CEO had made it very clear: Prove the value of the platform and the team behind it in 2025, or both were gone.
When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.
When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.
