We sat down with a few of our Europe based team to find out what they believe Marketing Operations in 2026 will look like - this is what they had to say.
When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.
When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.
For Norstella’s marketing team, reporting had become a scavenger hunt. Data lived across multiple systems, filters didn’t align, and every “simple” question about performance meant another round of manual pulls, spreadsheets, and late nights reconciling mismatched numbers.
