Sojourn Solutions
Introducing Marketo’s Interactive Webinars: A Game Changer for Virtual Engagement
One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
6 days ago4 min
Navigating Marketing Success: How Database Health Steers Your B2B Strategy
If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.
Sojourn Solutions
Sep 165 min
How Partnering with Instant Marketing Adds Value for Our Customers at Sojourn
“We collaborate with our partners to help our customers,” says Kristin Connell, Global Head of Strategy & Innovation at Sojourn Solutions.
Andrew Poole
Jul 312 min
Important Update: How Yahoo!’s Feedback Loop Changes Affect Your Oracle Eloqua Experience
Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.
Charlotte Currie
Jul 256 min
How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.
Charlotte Currie
Apr 125 min
How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...
Steve McConnell
Nov 9, 20235 min
How Citeline automated campaign naming conventions in Eloqua (and improved results)
Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.
Sojourn Solutions
Jul 26, 20233 min
How UCLA Health used 2 Eloqua's to extend marketing's reach and manage global subscription data
UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.
Sojourn Solutions
Apr 24, 20233 min
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.
Kristin Connell
Mar 31, 20234 min
Spring Cleaning your Marketing Automation Platform: Tips for B2B Marketers
Contributor: Brenda Barrelle Following these spring cleaning tips can save you time, improve your deliverability score, your campaign...
Sojourn Solutions
Mar 24, 20234 min
Finding a Marketing Automation Platform: 7 tips to select and implement a MAP (post 2 of 2)
Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...
Sojourn Solutions
Mar 17, 20234 min
Finding a Marketing Automation Platform: MAP capabilities B2B Marketers need (post 1 of 2)
Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...
Sojourn Solutions
Mar 10, 20234 min
The 7 biggest benefits of Marketing Automation
Most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, addressed in post.
Kristin Connell
Feb 22, 20233 min
Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
You know how sometimes you attend a User Group meeting and it's like, mmm, okay? Well, our February Oracle Eloqua User Group meeting...
Sojourn Solutions
Jan 11, 20234 min
Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...
Sojourn Solutions
Jan 6, 20234 min
How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe collected actionable insights and best practices from more than 600 B2B organizations using various marketing automation platforms.
