You promised better pipeline, a cleaner CRM, and fewer late-night “where did that lead go?” panic emails next year. Good. This guide will get you there without buzzwords, or vague platitudes. It’s a practical, step-by-step plan you can start today (yes, today) so your Q1 doesn’t smell like 2024’s data dumpster fire.

Oracle’s closing out the year with a release that quietly packs a punch. Eloqua 25D isn’t full of flashy headlines, but it does deliver real impact, smarter AI tools, stronger governance options, and some integration changes you really shouldn’t ignore.

HubSpot’s version of all-in-one is a different animal. It’s not about cramming every possible feature under one roof. It’s about forcing collaboration. It’s the architectural equivalent of locking your feuding sales and marketing teams in the same room until they figure it out. And guess what? That’s exactly what most organisations need.

Migrating marketing automation platforms can feel like stepping straight into a horror film. There will be scares, there will be stress, and there may even be a few jump-out-of-your-chair moments when a campaign suddenly vanishes into thin air. But with the right preparation, pacing, people and consultancy, you don’t have to be the character who gets picked off early. You can be the survivor... the one who makes it out stronger, smarter, and ready for whatever comes next.

Marketing Automation amplifies whatever you already have. If your processes and data are solid, automation will scale them beautifully. If they’re broken, automation will just make the cracks appear faster, louder, and more expensively.

Oracle has just done something rare in enterprise software: It gave something valuable away for free. As of June 2025, every Eloqua customer can access its Advanced Intelligence suite - including both Classic and Generative AI features - at no additional cost.

If your "personalization" is just dropping a first name into a generic email template, you're not nurturing leads - you're nurturing your unsubscribe rate.

Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Artificial intelligence (AI) is revolutionizing marketing automation, enabling businesses to engage prospects, personalize experiences,...

This release introduces a range of new features and improvements...

As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...

One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...

If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.

“We collaborate with our partners to help our customers,” says Kristin Connell,  Global Head of Strategy & Innovation at Sojourn Solutions.

Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.