AI is already being pushed into Marketing Operations by companies that, in some cases, do not seem to fully understand the operational environment they are entering. And that should make marketing leaders pause.

Next week I’ll be attending The MarTech Summit Madrid, taking place on 19 May 2026 at VP Plaza España Design. And, judging by the agenda, it looks like exactly the kind of event Marketing Operations needs right now: Less theoretical hand-waving, more practical conversation about how marketing teams are actually dealing with AI, data, customer experience, automation, sales alignment, and trust.

Online security standards have changed - as of February 24, 2026, Certificate Authorities (CAs) will issue public TLS/SSL certificates with a maximum validity of 199 days (previously 397 days). This is an industry-wide update driven by the latest CA/Browser Forum Baseline Requirements, and it’s all about strengthening security across the web.

It’s that time of year again - when office Slack channels slow down (thanks office holiday parties), email sends drop like the temperature outside, and Marketing Ops leaders everywhere dare to dream about real vacations. But before we collectively power down our dashboards, it’s worth pausing for a moment of introspection.