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The Sojourn Solutions Blog
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Big News: TLS Certificate validity moving to 199 Days
Online security standards have changed - as of February 24, 2026, Certificate Authorities (CAs) will issue public TLS/SSL certificates with a maximum validity of 199 days (previously 397 days). This is an industry-wide update driven by the latest CA/Browser Forum Baseline Requirements, and it’s all about strengthening security across the web.
3 min read
If it doesn’t land, it doesn’t matter: The real cost of poor email deliverability
Let’s be blunt: even the best email strategy in the world isn’t worth much if your emails never make it to the inbox. You can have beautifully crafted subject lines, laser-focused targeting, and the best AI-driven segmentation MarTech money can buy - but if your deliverability is off, you’re shouting into the void.
3 min read
Outlook’s new sender rules: What Marketing Ops needs to know
Starting May 5, 2025, Microsoft Outlook is rolling out new rules for high-volume email senders - and if you're sending more than 5,000 emails a day, you're on the list.
2 min read
Fixing the inbox problem: The path to a higher sender score
The Challenge A national telecomms client that we've worked with for a number of years and provide deliverability services to, were...
2 min read
Why your sender reputation determines your email channel performance!
Email sender scores are a fundamental aspect of email deliverability that can make or break your email marketing success.
3 min read
Your email list may just be killing your marketing efforts!
Spam traps are the landmines lurking in your email database.
3 min read
"The hidden costs of dirty data: Why database hygiene matters"
Explore the key challenges in database quality and hygiene, the importance of prioritizing data quality, and the tangible impacts...
4 min read
The hidden cost of poor email deliverability: Why your emails deserve better than the Spam Folder
Let’s dive into the major issues caused by poor email deliverability and why ignoring them could cost your business more than you think.
3 min read
Proven strategies to improve email deliverability and boost engagement
Here are a few proven strategies to ensure your emails land where they’re meant to and resonate with your audience.
3 min read
Why your emails aren’t reaching the right people: 5 Critical lessons on poor deliverability
Here are the top five things B2B companies need to know to avoid the spam folder and make every email count.
2 min read
Email authentication 101: How SPF, DKIM, and DMARC improve deliverability
Ensuring your emails reach the intended recipient's inbox has never been more critical - or more challenging.
3 min read
Things Fall Apart: Entropy and Email
Avoid Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.
3 min read
Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.
4 min read
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.
3 min read
Salesforce's email marketing best practices using Salesforce Marketing Cloud
This year’s jam-packed Dreamforce included a practical, insight-filled session on Email Marketing Best Practices and Innovations , with...
4 min read
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