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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Jan 64 min read
"The hidden costs of dirty data: Why database hygiene matters"
Explore the key challenges in database quality and hygiene, the importance of prioritizing data quality, and the tangible impacts...
Sojourn Solutions
Dec 26, 20243 min read
The hidden cost of poor email deliverability: Why your emails deserve better than the Spam Folder
Let’s dive into the major issues caused by poor email deliverability and why ignoring them could cost your business more than you think.
Sojourn Solutions
Nov 1, 20243 min read
Proven strategies to improve email deliverability and boost engagement
Here are a few proven strategies to ensure your emails land where they’re meant to and resonate with your audience.
Sojourn Solutions
Oct 21, 20242 min read
Why your emails aren’t reaching the right people: 5 Critical lessons on poor deliverability
Here are the top five things B2B companies need to know to avoid the spam folder and make every email count.
Sojourn Solutions
Sep 2, 20243 min read
Email authentication 101: How SPF, DKIM, and DMARC improve deliverability
Ensuring your emails reach the intended recipient's inbox has never been more critical - or more challenging.
Steve McConnell
May 21, 20243 min read
Things Fall Apart: Entropy and Email
Avoid Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.
Sojourn Solutions
Apr 23, 20233 min read
How UCLA Health tackled complex data to send highly personalized emails using Eloqua
UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.
Sojourn Solutions
Dec 5, 20224 min read
Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.
Sojourn Solutions
Sep 29, 20224 min read
Salesforce's email marketing best practices using Salesforce Marketing Cloud
This year’s jam-packed Dreamforce included a practical, insight-filled session on Email Marketing Best Practices and Innovations , with...
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