Lead Management

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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions

Jul 31, 20203 min

How O2 improved its data management, achieved better marketing-sales alignment, and enhanced lead generation

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Sojourn Solutions

Nov 11, 20182 min

How Naylor drove efficiency and growth with new automated email renewal solution

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

Sojourn Solutions

Oct 12, 20185 min

How Naylor scaled sales team adoption of its new automated email renewal solution

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?