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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Building trust in AI: Why MOps needs human oversight, not just automation
AI is impressive. Until it isn’t. It can write a subject line in 0.2 seconds. Generate a campaign build. Auto-QA an entire email program....
Sojourn Solutions
2 min read


The productivity shift: From manual to meaningful in Marketing Operations
If your MOps function is overloaded, constantly reactive, and struggling to scale - this is your signal. The answer isn’t more headcount. It’s more leverage.
And leverage comes from systems that execute with intelligence and consistency, freeing your team to finally operate at their full potential.
Sojourn Solutions
3 min read


AI needs guardrails: Why integrating new tech into your MarTech stack shouldn’t be a leap of faith
If you want AI to work with your marketing systems, not around or against them, you need something most vendors won’t talk about: Guardrails.
Sojourn Solutions
3 min read


Scaling without the burnout: Why Marketing Ops needs a new kind of teammate
Burnout in Marketing Operations isn’t a side effect. It’s the system working exactly as designed. And it’s time to redesign it.
Sojourn Solutions
3 min read


What’s in your stack (that MOPsy could quietly replace)?
Let’s talk about MOPsy, and the periphery tech she may help you sunset (or at least downgrade), while reclaiming some budget and sanity along the way.
Sojourn Solutions
3 min read


What “AI-managed services” actually means, and why it matters
The MarTech world has been busy chasing shiny objects and demo-day hallucinations, most teams are stuck somewhere between “this could be cool” and “we have no idea how to operationalize this safely.” You need to be looking at AI-managed services.
Sojourn Solutions
3 min read


Stop wasting time: How AI tools like MOPsy are quietly reinventing Marketing Operations
Let’s start with a hard truth: Marketing Operations (MOPs) was never meant to be about manually fixing email links, chasing campaign assets, or playing CSI: UTM Tag Edition.
But somewhere along the way, MOPs teams became the glue holding together a wobbly, overgrown stack of tech, process, and “can you just” requests.
Sojourn Solutions
4 min read


Meet MOPsy: The new AI agent that’s changing the game for Marketing Operations
If your team is buried in campaign build tickets, QA stress, and random reporting rabbit holes, MOPsy was built for you.
This isn’t a vision of the future. It’s a working AI agent, ready now - already in use, already delivering.
Because the future of Marketing Operations isn’t about having more dashboards. It’s about having help...
Sojourn Solutions
2 min read


What should a CDP talk to - and why it’s time to rethink the conversation...
Too many CDP rollouts start with “let’s integrate everything,” instead of “let’s integrate what matters.” The result? Frankenstein stacks, overwhelmed marketers, and AI models trying to read tea leaves made of glitter.
Sojourn Solutions
4 min read
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