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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions
2 days ago2 min read
Top 5 tips for team alignment in ABM strategies
Here are the top five tips to ensure seamless team alignment for a successful ABM strategy.

Sojourn Solutions
6 days ago4 min read
ABM targeting simplified: Finding and winning the right accounts
B2B marketers struggle with determining which accounts to prioritize - we explore a structured approach to solving target account selection.

Sojourn Solutions
Feb 53 min read
Choosing the right AI MarTech integration: 8 Key considerations...
With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.

Sojourn Solutions
Jan 303 min read
Perfecting your ABM approach: Why your team needs our "ABM Readiness Assessment"
Over the last few years, Account-Based Marketing (ABM) has revolutionized the B2B landscape by focusing on high-value accounts and...

Sojourn Solutions
Jan 283 min read
Oracle Eloqua's February 2025 release: 25A key updates and enhancements
This release introduces a range of new features and improvements...

Sojourn Solutions
Jan 273 min read
Why personas are the key to ABM Excellence
By developing detailed personas, businesses can align their messaging, content, and strategies with the specific needs of their customers


Sojourn Solutions
Jan 223 min read
The dark side of MarTech: Are you reaching "Technology Overload?"
As the number of marketing technologies continues to proliferate, a critical question arises: could we be reaching technology overload?

Sojourn Solutions
Jan 213 min read
Making the invisible visible - Demonstrating the value of Marketing Operations
why proving Marketing Operations value is so challenging and why it is so vital to business success!


Sojourn Solutions
Jan 204 min read
Overcoming team misalignment: The largest challenge in ABM success
Without alignment, even the best ABM strategies will falter. In this article, we’ll delve deeply into the importance of team alignment.

Sojourn Solutions
Jan 174 min read
Smurfit Westrock: Transforming marketing attribution for better insights and cost efficiency
Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.

Sojourn Solutions
Jan 133 min read
Bridging strategy and automation: The ABM-MAP Advantage
This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Sojourn Solutions
Jan 134 min read
Are MQLs still relevant in modern marketing?
Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

Sojourn Solutions
Jan 95 min read
AI in Marketing Operations: A game-changer or just a buzzword?
Is AI in Marketing Operations a game-changer or just a buzzword? The answer depends on how businesses approach its adoption.

Sojourn Solutions
Jan 64 min read
"The hidden costs of dirty data: Why database hygiene matters"
Explore the key challenges in database quality and hygiene, the importance of prioritizing data quality, and the tangible impacts...

Sojourn Solutions
Jan 33 min read
Are Marketing Automation Platforms (MAPs) still relevant within the modern/future MarTech stack?
As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

Sojourn Solutions
Dec 30, 20244 min read
Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Sojourn Solutions
Dec 26, 20243 min read
The hidden cost of poor email deliverability: Why your emails deserve better than the Spam Folder
Let’s dive into the major issues caused by poor email deliverability and why ignoring them could cost your business more than you think.

Sojourn Solutions
Dec 24, 20243 min read
Winning over the Boardroom: How to get senior buy-in for Marketing Operations transformation
Without their buy-in, even the most promising ideas risk being shelved.

Sojourn Solutions
Dec 20, 20243 min read
Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Sojourn Solutions
Dec 3, 20246 min read
The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
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