Sojourn Solutions
Introducing Marketo’s Interactive Webinars: A Game Changer for Virtual Engagement
One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
6 days ago4 min
Navigating Marketing Success: How Database Health Steers Your B2B Strategy
If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.
Sojourn Solutions
Oct 47 min
Is a Martech Audit worth it?
In this blog, we will explore the many benefits of a martech audit and why it is essential for businesses looking to maximize their MROI.
Sojourn Solutions
Sep 235 min
Partner Q&A: How Instant Marketing Works with Sojourn to Achieve Customer Success
We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.
Sojourn Solutions
Sep 165 min
How Partnering with Instant Marketing Adds Value for Our Customers at Sojourn
“We collaborate with our partners to help our customers,” says Kristin Connell, Global Head of Strategy & Innovation at Sojourn Solutions.
Sojourn Solutions
Sep 97 min
The Benefits of Integrating AI into Your Marketing Operations: A Comprehensive Guide
In the modern business landscape, Marketing Operations is evolving rapidly, driven by the need for greater efficiency, accuracy, and...
Sojourn Solutions
Sep 44 min
What Are the Potential Returns on Investment (ROI) for Implementing AI in Marketing Operations?
The potential ROI of implementing AI in marketing operations? Focus on key areas such as cost savings, customer engagement, and more.
Sojourn Solutions
Sep 23 min
Which AI Applications Provide the Quickest and Most Significant Impact on Marketing Operations?
Explore the AI applications that can deliver immediate results, enhance efficiency, and drive significant ROI on Marketing Operations.
Sojourn Solutions
Aug 283 min
Future Trends in AI and Marketing Operations
Stay ahead of these AI trends and ethical practices to ensure Marketing Operations remains effective, adaptable, and customer-centric.
Andrew Poole
Jul 312 min
Important Update: How Yahoo!’s Feedback Loop Changes Affect Your Oracle Eloqua Experience
Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.
Charlotte Currie
Jul 256 min
How Citeline Rapidly Migrated to Eloqua from Salesforce Marketing Cloud
Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.
Sojourn Solutions
Jul 185 min
MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team
There are a handful of marketing operations leaders who are at the top of their games, driving themselves, their teams, and seed by their...
Sojourn Solutions
Jun 215 min
Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.
Steve McConnell
May 213 min
Things Fall Apart: Entropy and Email
Avoid Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.
Kristin Connell
Apr 266 min
A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters is a global AI and technology company that provides trusted data and information/business intelligence to professionals...
Charlotte Currie
Apr 125 min
How Citeline Reduced Martech Stack Complexity (While Personalizing 1.6M Emails Per Month)
Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...
