Sojourn Solutions
The Benefits of Integrating AI into Your Marketing Operations: A Comprehensive Guide
In the modern business landscape, Marketing Operations is evolving rapidly, driven by the need for greater efficiency, accuracy, and...
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Jul 185 min
MOPs Leadership Spotlight: Atanas Vasilev of Progress Software on Building a Great Team
There are a handful of marketing operations leaders who are at the top of their games, driving themselves, their teams, and seed by their...
Sojourn Solutions
Feb 15, 20234 min
State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.
Sojourn Solutions
Feb 8, 20234 min
State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Marketing Operations remains a relatively new function and profession, but it’s evolving quickly. In its annual report State of the...
Sojourn Solutions
Dec 16, 20225 min
Making the best of an economic downturn: 9 recommendations for B2B Marketers
Advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.
Sojourn Solutions
Dec 9, 20224 min
7 change management best practices from Adobe Workfront's Leigh Burger
Change at any level is both essential and challenging. No matter how much technology or process is involved, humans must adopt said change.
Sojourn Solutions
Oct 21, 20224 min
Why Marketing Ops demands a “learning mindset” and how to develop one
Marketing operations is a complex interaction of people, processes, and technology that seeks to prove and improve the value marketing...
Sojourn Solutions
Jul 29, 20224 min
Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 22, 20224 min
6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 15, 20224 min
What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 8, 20224 min
Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)
The essential role and fit of Data & Insight in the Marketing Operations triangle is anchored in use cases, prioritized on business needs.
Sojourn Solutions
Jun 3, 20225 min
How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5)
Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage marketing projects.
Sojourn Solutions
May 27, 20224 min
O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5)
O2 is a great example of how improved operational processes can not only drive efficiency but also enable a marketing operations team.
Sojourn Solutions
May 25, 20225 min
7 tips for Marketing Operations to improve Operational Process (post 3 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...
Sojourn Solutions
May 24, 20224 min
How Marketing Operations can grow Operational Process maturity (post 2 of 5)
Marketing Operations and Operational Process blog series Series introduction: Marketing Operations is a complex mixture of people,...