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The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
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OUR SERVICES
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35% increase in opportunities sourced by Marketing
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Average deal size increased by 20% (year-over-year)
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Cost savings of $252,000 annually attributed to systems and Marketing teams consolidations
Lead Scoring
Challenge: Unqualified leads, lack of lead prioritization, low conversion rates
Brief: Lead scoring helps you use a data-driven approach to managing and prioritizing leads.
Lead Nurturing
Challenges: Long sales cycles, unqualified leads, low engagement, low conversion rates
Brief: Develop and maintain relationships with potential buying group members throughout their buyer's journey, from initial awareness to final purchase and beyond. Provide targeted, relevant content to leads at various stages of the sales funnel to keep them interested, build trust, and guide them toward making a purchase decision.
"We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter, including outlining processes for developing marketing campaigns, lead generation, and lead scoring across the organization. Our latest joint initiative, the automated email renewal solution, was a massive success – to the point that my CFO asked us to roll it out across our organization."
Defined new integrated marketing and sales funnel as part of broader program that resulted in 70% increase in marketing influenced revenue.
Conversion Rate Optimization
Challenges: Poor conversion rates, leads spend too much time in the funnel
Brief: Optimize your funnel conversion rates by benchmarking performance, identifying and addressing leaks, and validating and optimizing your content strategy.
Reporting and Analytics
Challenges: Low understanding of lead funnel performance, lead scoring performance, and lead nurturing performance.
Brief: Gain a deeper understanding of your lead management performance, identifying areas for improvement in order to optimize your overall marketing effectiveness.
Expert Tip:
Your marketing organization should be able to make informed decisions based on properly constructed reporting and correctly completed analytics. The combination provides a clear and concise summary of key performance indicators, allowing marketing stakeholders to track progress and identify areas for improvement in your lead managment process.
Expert Tip:
So much is invested into actually creating leads, it's critical to invest as much or more into the strategy and planning to ensure the best return on said investment. Be sure to specify a clear set of success factors in your planning, ie, "how will we measure success?", and note that these success factors should be aligned to support key business outcomes.
Strategy and Planning
Challenge: Ineffient lead handling, low lead conversion rates, wasted time on poor quality leads
Brief: Streamline your lead generation process, from capture to conversion. We implement tailored strategies that include lead scoring, nurturing, and automated workflows, ensuring your sales team focuses on high-quality prospects. By aligning marketing and sales efforts, we help maximize lead-to-customer conversion rates and drive sustainable business growth.
TESTIMONIALS
“It's been a true pleasure and learning experience working with you. Honestly, I've never come across a more talented marketing consultant - your charm and grace are pretty impressive too!"
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-- Senior Director of Marketing
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