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Adobe Marketo Engage

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Project Spotlight

Challenges: Tanium needed to use Marketo more efficiently, improve their templates with proper documentation, and lacked in-house resources to handle all campaign requests.

 

What we did: We streamlined the process for creating new programs using templates and trained the team to use them consistently with peer review.

 

Results: This helped Tanium meet their campaign goals, saved 600 hours with a more efficient process, and reduced Marketo-SFDC integration errors due to higher accuracy.

"The team is excellent and a pleasure to work with. Thank you!"

 

-- Tanium Senior Marketo Manager

Client logo showcasing a successful partnership with Sojourn Solutions' Marketo marketing automation consulting services

Adobe Marketo Engage

Powerful B2B marketing automation that aligns sales and marketing. Orchestrate and execute cross-channel campaigns so you can acquire, nurture, expand, and retain customers.

Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!

Q: How do I create and launch an email campaign in Marketo?

A: In Marketo, you start by creating a new program, selecting an email template, defining your audience, and setting up the send schedule. The platform’s interface guides you through each step.

Q: How can I integrate Marketo with my CRM system?

A: Marketo offers native integration with Salesforce, as well as other CRMs. The integration involves mapping fields, setting up data sync rules, and testing to ensure accurate data transfer.

Q: What is the Revenue Cycle Model in Marketo, and how can I use it?

A: The Revenue Cycle Model in Marketo allows you to map out your buyer’s journey, track lead progression, and measure the effectiveness of your marketing efforts in driving revenue.

Marketer checking tasks off a list, representing optimized marketing automation with Marketo.

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