Introducing Marketo’s Interactive Webinars: A Game Changer for Virtual Engagement
One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...
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Project Spotlight
Challenges: Tanium needed to use Marketo more efficiently, improve their templates with proper documentation, and lacked in-house resources to handle all campaign requests.
What we did: We streamlined the process for creating new programs using templates and trained the team to use them consistently with peer review.
Results: This helped Tanium meet their campaign goals, saved 600 hours with a more efficient process, and reduced Marketo-SFDC integration errors due to higher accuracy.
"The team is excellent and a pleasure to work with. Thank you!"
-- Tanium Senior Marketo Manager
Adobe Marketo Engage
Powerful B2B marketing automation that aligns sales and marketing. Orchestrate and execute cross-channel campaigns so you can acquire, nurture, expand, and retain customers.
Frequently Asked Questions
Because great minds think alike — and sometimes need the same answers!
Q: How do I create and launch an email campaign in Marketo?
A: In Marketo, you start by creating a new program, selecting an email template, defining your audience, and setting up the send schedule. The platform’s interface guides you through each step.
Q: How can I integrate Marketo with my CRM system?
A: Marketo offers native integration with Salesforce, as well as other CRMs. The integration involves mapping fields, setting up data sync rules, and testing to ensure accurate data transfer.
Q: What is the Revenue Cycle Model in Marketo, and how can I use it?
A: The Revenue Cycle Model in Marketo allows you to map out your buyer’s journey, track lead progression, and measure the effectiveness of your marketing efforts in driving revenue.
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