Seamless Marketing Automation migration: How Progress integrated ShareFile into Eloqua

When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.

The stakes were high. ShareFile’s Acquia Campaign Studio (ACS) contained over a million records, multiple custom fields, and complex compliance requirements. Progress needed a partner to manage not just the technical migration, but also day-to-day campaign execution and alignment with GDPR and email regulations.

Sojourn stepped in to make the transition smooth, structured, and reliable.

The first priority was campaign continuity. We embedded a Sojourn team member with the Progress team to review email and campaign deployment processes, provide training on ACS, and take over campaign management during the migration. This ensured that ongoing communications were uninterrupted, maintaining trust with both internal stakeholders and external customers.

Next came data migration, the backbone of the project. We audited ShareFile’s ACS instance to understand data structures and processes, then created a master migration field mapping document to align every source field with its Eloqua destination. We carefully defined migration requirements, including exclusions, duplicate handling, GDPR alignment, and the order of operations for data transformations. Once the initial migration was complete, we executed a delta migration to capture any updates after go-live, leaving no record behind.

Finally, we tackled email compliance. ShareFile’s simple single opt-in structure had to be aligned with Progress’s more complex email compliance framework, including explicit opt-ins across multiple countries. Sojourn designed and implemented program logic to process the newly migrated records efficiently while meeting all regulatory requirements, ensuring compliance from day one.

The results speak for themselves. Over 1.2 million records were successfully migrated into Progress Eloqua, all aligned with strict email compliance standards, and every project milestone was met on time. Campaigns continued without interruption, data integrity was maintained, and leadership had confidence that both systems were consolidated safely.

This project wasn’t just about moving data, it was about protecting Marketing Operations, preserving compliance, and enabling Progress to leverage their newly acquired assets immediately. With Sojourn’s structured approach, the migration became a seamless, risk-free transition that set the stage for scalable marketing success.