Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...