HubSpot’s version of all-in-one is a different animal. It’s not about cramming every possible feature under one roof. It’s about forcing collaboration. It’s the architectural equivalent of locking your feuding sales and marketing teams in the same room until they figure it out. And guess what? That’s exactly what most organisations need.

Migrating marketing automation platforms can feel like stepping straight into a horror film. There will be scares, there will be stress, and there may even be a few jump-out-of-your-chair moments when a campaign suddenly vanishes into thin air. But with the right preparation, pacing, people and consultancy, you don’t have to be the character who gets picked off early. You can be the survivor... the one who makes it out stronger, smarter, and ready for whatever comes next.

Norstella’s objective was clear: consolidate platforms to boost efficiency, enhance data quality, cut costs, and enable smarter cross-selling and analytics.

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...