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We deployed MOPsy, our AI agent for marketing operations, inside a global financial services company's Eloqua instance for a 180-day pilot. The goal was to find out whether an AI agent could meaningfully reduce the time and effort required for campaign operations: building emails, creating campaigns, running QA, and handling the repetitive operational tasks that consume most of a MOPs team's week. Six months later, we have results. Some of them are exactly what we expected. O

For our luxury holiday client, this wasn’t a “nice-to-have” optimisation project. It was an existential one. Email performance was flat. Marketo was under scrutiny. And the CEO had made it very clear: Prove the value of the platform and the team behind it in 2025, or both were gone.

When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.