The biggest challenges of implementing a Marketing Automation Platform and how to avoid them...
Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.
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OUR SERVICES
Not-For-Profit Organization
Sojourn Solutions helped this customer evaluate their early-stage MOPS strategy and assess the value of marketing automation for their organization. The outcome included a clear MOPS maturity gap analysis, a roadmap for improvement, and a compelling business case for transforming their marketing operations with further investment in MOPS and a marketing automation platform (MAP).
Maturity Assessments
Challenge: Low performance, underutilized, limited visibility
Brief: Our marketing operations maturity assessments provide clarity and direction on what area(s) of your business to focus on to drive both quick wins and longer term success. We provide specific recommendations and a roadmap designed to increase your marketing operations maturity.
Strategy and Planning
Challenges: Limited alignment and success measurements
Brief: Using the recommendations and roadmap from our Marturity Assessements, we work with your team to build a fully aligned strategic plan with clear measurements of success. We also help you address the change management and communications that come along with planning.
Expert Tip:
Your planning needs to support your people. Ensure you have a defined marketing strategy that is clearly communicated and understood, that includes a marketing roadmap linked to the overarching strategy and vision of your business.
Expert Tip:
Your marketing team needs to have the skills, plans, processes, and platforms to fully support the business objectives within your organization.
Stakeholder / Team Enablement
Challenges: Low adoption and satisfaction, lack of knowledge
Brief: Your people are mission critical to achieving success in any area of marketing. Our approach to enablement includes interviews, training and documentation, alignment to strategy and plans, and more communication (always) to help increase adoption and satisfaction levels.
Operational Processes
Challenges: Lack of knowledge and/or training, misalignment, limited documentation
Brief: Our team helps bring your operational processes in alignment to where your business is today in a scalable way that also enables your team with the proper knowledge, training, and documentation to be able to replicate success most effectively.
VMO2's Marketing Operations increases campaign efficiency 27% via new Operational Processes. Learn more
Expert Tip:
Effective measurement begins with identifying key business questions and aligning KPIs to track marketing’s impact. Early efforts focus on foundational KPIs and engagement metrics. As maturity grows, advanced metrics like funnel conversion, MROI, and CLV provide deeper insights, enabling data-driven decisions that optimize marketing’s contribution to business outcomes.
Reporting and Analytics
Challenge: Undefined success factors, misalignment, lack of prioritization
Brief: We help your team define how you're measuring the performance and success of your marketing operations plans, projects, and activities. The focus here is typically on efficiency, effectiveness, and satisfaction across the marketing organization.
TESTIMONIALS
“We’ve been working with Sojourn for about 6 years now. I just wanted to reach out to show our appreciation for the support your team has offered. I’ve been in customer service for a long time and can recognize when someone really cares about the service they provide. Thank you again for all the support and I look forward to everything else we’ll accomplish together going forward."
-- Marketing Automation Manager
Latest Blog Posts - Marketing Operations
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