Sojourn Solutions
Driving ABM success: How to leverage quality data to define and engage your target accounts
Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.
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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Aug 13, 20214 min
How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions
Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.
Sojourn Solutions
Nov 6, 20204 min
State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing
Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...
Sojourn Solutions
Nov 22, 20194 min
6 common mistakes when implementing ABM
Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.
Sojourn Solutions
Sep 9, 20195 min
How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series
Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.
Sojourn Solutions
Apr 24, 20194 min
ABM as Growth Engine: Insights and tips for optimizing Account-Based Marketing
Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources on defined target accounts.
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