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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Why LinkedIn may be the secret weapon your ABM strategy is missing
This article dives into how ABM and LinkedIn go hand-in-hand, and how you can leverage social media to strengthen your intent targeting

Sojourn Solutions
5 min read


ABM isn’t working for you? Check your data before you blame the strategy
You can have the best strategy and the strongest tech stack - but if your data is a mess, ABM success will always be out of reach

Sojourn Solutions
5 min read


Measuring ABM success beyond MQLs
If your ABM reporting still revolves around MQLs, you’re missing key indicators...

Sojourn Solutions
3 min read


Scaling smart: Should your B2B marketing focus on ABM or Demand Gen?
Let's break down the strengths, weaknesses, and financial impact of each approach to help you determine which strategy aligns best with your

Sojourn Solutions
3 min read


Shifting from lead-centric to account-centric thinking: The key to ABM adoption.
Account-Based Marketing flips the traditional model on its head by prioritizing engagement at the account level rather than single leads

Sojourn Solutions
3 min read


Top 5 tips for team alignment in ABM strategies
Here are the top five tips to ensure seamless team alignment for a successful ABM strategy.

Sojourn Solutions
2 min read


ABM targeting simplified: Finding and winning the right accounts
B2B marketers struggle with determining which accounts to prioritize - we explore a structured approach to solving target account selection.

Sojourn Solutions
4 min read


Perfecting your ABM approach: Why your team needs our "ABM Readiness Assessment"
Over the last few years, Account-Based Marketing (ABM) has revolutionized the B2B landscape by focusing on high-value accounts and...

Sojourn Solutions
3 min read


Why personas are the key to ABM Excellence
By developing detailed personas, businesses can align their messaging, content, and strategies with the specific needs of their customers

Sojourn Solutions
3 min read


Overcoming team misalignment: The largest challenge in ABM success
Without alignment, even the best ABM strategies will falter. In this article, we’ll delve deeply into the importance of team alignment.

Sojourn Solutions
4 min read


Bridging strategy and automation: The ABM-MAP Advantage
This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Sojourn Solutions
3 min read


How do you ensure alignment between Sales and Marketing Teams when using an ABM approach?
Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.

Sojourn Solutions
5 min read


ABM Strategy - How Do We Keep Accounts Engaged in the Long Term?
The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...

Sojourn Solutions
5 min read


How do you demonstrate the long-term value of ABM?
How can you effectively communicate the benefits of ABM and showcase its impact over time?

Sojourn Solutions
5 min read


ABM Platform Integrations - How to ensure compliance with Data Privacy laws
Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

Sojourn Solutions
5 min read


Driving ABM success: How to leverage quality data to define and engage your target accounts
Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.

Sojourn Solutions
4 min read


How data drives ABM effectiveness: Insights from Dan Vawter, Managing Partner at Sojourn Solutions
Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.

Sojourn Solutions
4 min read


State of ABM for 2020 and beyond: 7 big trends in Account-Based Marketing
Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

Sojourn Solutions
4 min read


6 common mistakes when implementing ABM
Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.

Sojourn Solutions
4 min read


How MOPs maturity can make or break Account-Based Marketing: Post 5 (of 6) in our MOPs Maturity Benchmarking Series
Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.

Sojourn Solutions
5 min read
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