A leader in digital experience and business application solutions, sought to enhance their 6Sense investment to better align with their Account-Based Marketing (ABM) strategy.

Members of the Sojourn Solutions team had the opportunity to attend Demandbase GO in London on April 30, 2025. The event was a deep dive into the next evolution of Account-Based Marketing (ABM), the rise of agentic AI, and the reality of executing a go-to-market (GTM) strategy in today’s fragmented, buyer-centric world.

This article dives into how ABM and LinkedIn go hand-in-hand, and how you can leverage social media to strengthen your intent targeting

You can have the best strategy and the strongest tech stack - but if your data is a mess, ABM success will always be out of reach

If your ABM reporting still revolves around MQLs, you’re missing key indicators...

Let's break down the strengths, weaknesses, and financial impact of each approach to help you determine which strategy aligns best with your

Account-Based Marketing flips the traditional model on its head by prioritizing engagement at the account level rather than single leads

Here are the top five tips to ensure seamless team alignment for a successful ABM strategy.

B2B marketers struggle with determining which accounts to prioritize - we explore a structured approach to solving target account selection.

Over the last few years, Account-Based Marketing (ABM) has revolutionized the B2B landscape by focusing on high-value accounts and...

By developing detailed personas, businesses can align their messaging, content, and strategies with the specific needs of their customers

Without alignment, even the best ABM strategies will falter. In this article, we’ll delve deeply into the importance of team alignment.

This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.

The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...

How can you effectively communicate the benefits of ABM and showcase its impact over time?

Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.

Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.

Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...