Sojourn Solutions
Navigating Marketing Success: How Database Health Steers Your B2B Strategy
If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.
top of page
Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations
Sojourn Solutions
Mar 3, 20234 min
3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?
Sojourn Solutions
Oct 7, 20224 min
How Salesforce’s Tableau transforms data into better decision-making
Tableau can be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.
Sojourn Solutions
Oct 7, 20224 min
What the proposed Federal Data Privacy Law might mean for B2B Marketers
The proposed American Data Privacy and Protection Act (ADDPA) , now pending in the House of Representatives, would provide a...
Sojourn Solutions
Jul 29, 20224 min
Getac’s 1st-party cookie strategy generated 55% increase in ad targeting efficiency (post 4 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 22, 20224 min
6 recommendations for Marketing Operations to improve data maturity (post 3 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 15, 20224 min
What is Data & Insight maturity and how does Marketing Operations achieve it? (post 2 of 5)
Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...
Sojourn Solutions
Jul 8, 20224 min
Why Data & Insight are key drivers of Marketing Operations success (post 1 of 5)
The essential role and fit of Data & Insight in the Marketing Operations triangle is anchored in use cases, prioritized on business needs.
Essie Reynolds
May 13, 20225 min
10 steps for ensuring data quality to fuel B2B marketing
Essie Reynolds, MBA, is a Data Analyst and Business Intelligence Consultant at Sojourn Solutions. Modern marketing is fueled by quality...
Sojourn Solutions
Feb 9, 20224 min
Good data governance blends people, processes, and martech: A Q&A with Scott Brinker
As with managing martech, data governance blends people, processes, and technology.
Kelly Newton
Jan 20, 20224 min
Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it
Cookies are crumbling, which impacts how marketers collect customer data and how they leverage data for their marketing efforts. Customer...
Kelly Newton
Jan 13, 20225 min
Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know
This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...
Sojourn Solutions
Jan 6, 20224 min
Driving data governance improvement: 5 steps for success
Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations,...
Sojourn Solutions
Dec 3, 20214 min
Adobe on first-party data, data collaborations, and data governance in a cookie-less future
A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...
Sojourn Solutions
Nov 19, 20214 min
Data Governance for Marketers: A brief guide with your questions answered
Data governance can be viewed as the “rules of the road” for how marketers handle customer data.
Sojourn Solutions
Oct 8, 20214 min