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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


MarTech audits: not sexy, but essential (and how to know you’re overdue)
Somewhere inside your organization is a marketing technology stack that’s bigger, messier, and more haunted than anyone wants to admit.

Sojourn Solutions
4 min read


Why people avoid MarTech audits (and why that's dangerous)
MarTech audits aren’t fun. They’re just necessary. And the longer you put one off, the worse it gets.

Sojourn Solutions
3 min read


SaaS-quatch hunting: Spotting and slaying your shadow stack
The mythical creature of MarTech: The SaaS-quatch. No one knows exactly how many are out there, but everyone feels their lurking presence.

Sojourn Solutions
5 min read


The hidden MarTech costs that are killing your ROI
Redundant tools, underutilized platforms, and inefficient processes quietly drain budgets, whilst there's pressure to justify every dollar.

Sojourn Solutions
4 min read


Is your MarTech stack a data graveyard?
Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...

Sojourn Solutions
4 min read


The challenges of keeping up with Marketing Technology (MarTech) advancement...
Keeping up with MarTech advancements is both a necessity and a challenge!

Sojourn Solutions
4 min read


The dark side of MarTech: Are you reaching "Technology Overload?"
As the number of marketing technologies continues to proliferate, a critical question arises: could we be reaching technology overload?

Sojourn Solutions
3 min read


Smurfit Westrock: Transforming marketing attribution for better insights and cost efficiency
Understanding how marketing efforts influence buyer behavior is critical in today’s complex B2B landscape.

Sojourn Solutions
4 min read


Bridging strategy and automation: The ABM-MAP Advantage
This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Sojourn Solutions
3 min read


Are Marketing Automation Platforms (MAPs) still relevant within the modern/future MarTech stack?
As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

Sojourn Solutions
3 min read


Winning over the Boardroom: How to get senior buy-in for Marketing Operations transformation
Without their buy-in, even the most promising ideas risk being shelved.

Sojourn Solutions
3 min read


Bridging the Gap: How Marketing Operations can empower teams in the age of automation and AI
Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Sojourn Solutions
3 min read


Implementing a Marketing Automation Platform (MAP): Why integration is the top concern
Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

Sojourn Solutions
3 min read


Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Sojourn Solutions
6 min read


QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Sojourn Solutions
2 min read


What is a MarTech Audit? - Let's get back to the basics!
Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

Sojourn Solutions
4 min read


Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement
We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.

Sojourn Solutions
5 min read


A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Sojourn Solutions
6 min read


Navigating the martech maze: A guide for CMOs in the digital landscape
Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.
Kristin Connell
3 min read


Maximizing ROI: The top benefits of conducting a Martech Stack Audit
This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
Kristin Connell
3 min read
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