Meet MOPsy: The new AI agent that’s changing the game for Marketing Operations
Let’s cut through the noise.
AI in MarTech is mostly smoke and mirrors right now.
Another chatbot. Another “smart” dashboard. Another tool that creates more work than it solves.
But what if you had an AI agent - not a tool - that actually did the work?
"Enter MOPsy from stage right"
Designed for the day-to-day realities of Marketing Operations teams, MOPsy doesn’t just help you to manage campaigns. She rolls up her sleeves (if she had them) and gets stuff done.
So, who exactly IS MOPsy?
MOPsy is a fully integrated AI powered agent built to automate your workload, improve campaign quality, and surface insights that matter.
She’s not here to “assist.” She’s here to act.
She can run your daily workload
We call it “Full Self Driving” because MOPsy is capable of handling most of the routine tasks your team deals with daily.
That includes:
Building emails
Creating campaigns
Orchestrating campaign workflows
Executing QA steps
Even managing elements of your lead flow
You’re still in the driver’s seat - but now, you’ve got something intelligent riding shotgun.
She audits your assets (like a hawk)
No more “oops” moments.
MOPsy can review every email, campaign and landing page, checking for:
Broken links
Missing or incorrect assets
HTML issues
Branding guideline violations
She can even takes screenshots and visually inspect every element - then store everything for compliance and QA tracking. In other words: fewer mistakes, less stress, better sleep.
She makes your data actually useful
MOPsy’s doesn’t just show you open rates - she goes deeper.
By reviewing historical performance, she surfaces real patterns:
Which tone drives conversions
What CTA formats resonate with each segment
Which subject lines are tanking your metrics
Then can build out new campaigns using those learnings.
She also comes with real setup, training & support
You're not getting dropped into an AI jungle.
Every MOPsy deployment includes:
Full implementation tailored to your setup
Live, hands-on training for your team
On-demand resources to reference anytime
Ongoing support and strategic guidance from Sojourn experts
Because technology is only half the battle. Adoption is the other half - and we’re with you all the way.
Marketing Ops is changing. This is your unfair advantage.
If your team is buried in campaign build tickets, QA stress, and random reporting rabbit holes, MOPsy was built for you.
This isn’t a vision of the future.
She’s a working AI agent, already in use, already delivering.
Because the future of Marketing Operations isn’t about having more dashboards. It’s about having help...
