Oracle Eloqua’s 25D release: AI gets bolder, admins get smarter controls, and Salesforce users get a serious warning

Oracle’s closing out the year with a release that quietly packs a punch. Eloqua 25D isn’t full of flashy headlines, but it does deliver real impact, smarter AI tools, stronger governance options, and some integration changes you really shouldn’t ignore.

Here’s what’s worth your attention this time around:

AI in Eloqua just levelled up

If you’ve been experimenting with Eloqua’s generative AI, this release takes it up a notch. You can now use AI to shorten, lengthen, or bulletize your copy right inside emails, landing pages, shared content, and dynamic content blocks.

Even better, it’s completely free to enable. If you haven't already, you just need to log a Support ticket to switch it on.

And if you want to make sure your team knows how to use it well, Oracle has released a free 46-minute “AI for Eloqua” training course, available until November 3. After that, it’s gone. So if you haven’t watched it yet, now’s the time. It’s practical, not fluffy, and a great primer before you start putting AI into your campaign workflow.

HTML editing lands (finally)... but use with care

One of the most-requested updates is finally here: you can now edit HTML source code directly in Eloqua emails. That includes dynamic content, headers, footers, and shared content.

Before you rush to open everything up, a word of caution, this is only available in Redwood, and Oracle is clearly positioning it as a testing feature for now. In other words, experiment, learn, and validate… but don’t roll it straight into live production.

Admin control and data visibility get tighter

25D also brings a few solid governance updates. You can now control who can create or update campaigns, both Multi-Step and Simple, via security groups, a small but very welcome step toward cleaner governance in large instances.

You’ll also now see who created or modified contacts, and even how those changes happened. That visibility extends through the API too, making audits and data hygiene easier to manage.

Integrations and app updates worth knowing about

A few app updates improve flexibility across the board.

The Webhook App now supports HTTP PUT and PATCH methods, opening up more automation options. The Zoom App lets you set required fields and adds a few quality-of-life tweaks.

Meanwhile, Salesforce users get a meaningful, but mixed, update. You can now map and update Campaign Member Status attributes and use dynamic dates in Campaign Actions, both of which make syncing cleaner and smarter.

However, there’s one headline that can’t be ignored:

Eloqua’s native Salesforce CRM integration will be deprecated in November 2025.

If you’re still using the old native connector, you need to check what’s running through it now, because once it’s gone, anything still tied to that integration will simply stop working.

The good news? You don’t have to panic. Sojourn can help assess your current setup, identify dependencies, and guide your transition plan well before the cutoff.

Treat this as your friendly “start NOW” reminder, not a fire drill in December... by then it is too late!!!

Security and deliverability polish

Oracle has also added the option to enforce SSO-only logins (though use carefully, once it’s on, username/password logins stop working). Email deliverability rules are tightening too, with sending domains now validated against bounceback domains.

And on the reporting side, Eloqua’s click tracking will now separate bot clicks from real human interactions, giving you cleaner engagement data and fewer false positives.

The Sojourn takeaway

Eloqua 25D isn’t a massive overhaul, it’s a maturity release. Oracle’s sharpening its AI tools, tightening up governance, and quietly setting the stage for a more secure, data-clean future.

If you’re an Eloqua customer, take two actions right now:

Watch the free AI training before November 3.

Audit your Salesforce integration, because if anything still runs on the native connector, it’s on borrowed time.

And if you’d like help navigating either of those, that’s where Sojourn comes in. We’ll help you plan, test, and future-proof your Eloqua setup so these “small” updates don’t become big surprises later.

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