"Customer Data Platform readiness checklist

Key considerations before launching a CDP"

This checklist is designed to help you assess your organization's preparedness for implementing a Customer Data Platform.

By systematically going through this checklist, you can gain a clear understanding of your readiness and identify areas that require attention to ensure a successful customer data platform.

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Building a stronger Marketing foundation: How The Associated Press modernised ROI reporting, preferences, and lead management

When a global organisation like The Associated Press (TAP) wants to modernise its Marketing Operations, the goal isn’t just new tools, it’s creating clarity, compliance, and consistency that scale.

Seamless Marketing Automation migration: How Progress integrated ShareFile into Eloqua

When Progress acquired ShareFile, they faced a classic challenge in Marketing Operations: How to migrate an entire marketing automation system into an existing production platform without disrupting campaigns, losing data, or compromising compliance.

From data chaos to clarity: How Norstella unified marketing performance with Tableau

For Norstella’s marketing team, reporting had become a scavenger hunt. Data lived across multiple systems, filters didn’t align, and every “simple” question about performance meant another round of manual pulls, spreadsheets, and late nights reconciling mismatched numbers.

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