Firstly, let’s get something out of the way: Not everything that claims to be AI is 

For years, Marketing Ops has quietly kept the machine humming. But agentic AI changes the game. When your ops team can launch campaigns, fix processes, optimize spend, and scale governance - without needing a task list from above - they become strategic power players.

Most companies are trying to implement AI before they’ve done the basics. They haven’t mapped their processes. Their data is messy. No one knows who owns what. And yet… they’re plugging in AI like it’s going to fix everything.