As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

Without their buy-in, even the most promising ideas risk being shelved.

Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.

Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.

This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

B2B brands have a reputation for being absent, boring, or utterly irrelevant on social media.

No martech stack is ever “set and forget,” but must instead be continually maintained and updated to keep pace with strategic needs...

Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...

We address developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.

The impact of the no-code movement is clear for B2B marketers. In the past (and in the present too), if the marketing team had a great...

Scott Brinker  is a martech legend. He’s the author of the must-read chiefmartec.com  blog, which examines the intersection of marketing,...