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Latest Posts
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations

Sojourn Solutions
Mar 10, 20234 min read
The 7 biggest benefits of Marketing Automation
Most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, addressed in post.

Sojourn Solutions
Mar 3, 20234 min read
3 ways B2B marketers can improve customer data quality to improve results
So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?

Sojourn Solutions
Feb 28, 20235 min read
5 tips on using ChatGPT to create B2B marketing campaign content
B2B marketers have seen AI integrated into their martech tools for a while now. Some of the most popular AI use cases include...

Kristin Connell
Feb 22, 20233 min read
Tip: Use copy/paste to save time on your Oracle Eloqua Campaign Canvas
You know how sometimes you attend a User Group meeting and it's like, mmm, okay? Well, our February Oracle Eloqua User Group meeting...

Sojourn Solutions
Feb 15, 20234 min read
State of the Marketing Operations Professional Report: Evolution of Martech (post 2 of 2)
MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.


Sojourn Solutions
Feb 8, 20234 min read
State of the Marketing Operations Professional Report: Talent and Teams (post 1 of 2)
Marketing Operations remains a relatively new function and profession, but it’s evolving quickly. In its annual report State of the...

Sojourn Solutions
Jan 26, 20234 min read
How to build a B2B social media strategy: 10 tips from Oktopost
B2B brands have a reputation for being absent, boring, or utterly irrelevant on social media.


Sojourn Solutions
Jan 11, 20234 min read
Oracle Eloqua’s 2023 roadmap focuses on “personalization at scale” and more
The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...


Sojourn Solutions
Jan 6, 20234 min read
How B2B Marketers are using Marketing Automation to tackle top challenges in 2023
Adobe collected actionable insights and best practices from more than 600 B2B organizations using various marketing automation platforms.


Sojourn Solutions
Dec 20, 20224 min read
Marketing Cloud Account Engagement (formerly Pardot): Roadmap for 2023 & beyond
Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool (formerly Pardot).


Sojourn Solutions
Dec 16, 20225 min read
Making the best of an economic downturn: 9 recommendations for B2B Marketers
Advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.


Sojourn Solutions
Dec 9, 20224 min read
7 change management best practices from Adobe Workfront's Leigh Burger
Change at any level is both essential and challenging. No matter how much technology or process is involved, humans must adopt said change.


Sojourn Solutions
Dec 5, 20224 min read
Email Marketing personalization leads to 10% increase in global company event registrants
The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.


Sojourn Solutions
Nov 28, 20224 min read
Successful (live) event marketing: 4 best practices from event guru Doug Binder
Event marketing, although expensive, may be the most personalized and effective B2B marketing channel there is, especially for...


Sojourn Solutions
Nov 18, 20224 min read
8 big B2B Marketing trends for 2023
What’s in store for B2B marketing in 2023?


Sojourn Solutions
Nov 11, 20224 min read
Highlights from Salesforce’s new “State of the Connected Customer" report
Salesforce’s latest edition of its State of the Connected Customer Report offers important insights from nearly 17,000 B2C and B2B...


Sojourn Solutions
Nov 3, 20223 min read
Oracle Eloqua's 22D Release: What Eloqua users need to know
With its 22D release launching in November, Oracle Eloqua is adding a number of enhancements to help marketers work smarter through...


Sojourn Solutions
Oct 20, 20224 min read
Why Marketing Ops demands a “learning mindset” and how to develop one
Marketing operations is a complex interaction of people, processes, and technology that seeks to prove and improve the value marketing...


Sojourn Solutions
Oct 6, 20224 min read
How Salesforce’s Tableau transforms data into better decision-making
Tableau can be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.


Sojourn Solutions
Oct 6, 20224 min read
What the proposed Federal Data Privacy Law might mean for B2B Marketers
The proposed American Data Privacy and Protection Act (ADDPA) , now pending in the House of Representatives, would provide a...
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