This article explores the key benefits of integrating these ABM and MAPs and how they can transform your marketing efforts.

Are MQLs still the gold standard for marketing measurement, or is it time for a shift?

Is AI in Marketing Operations a game-changer or just a buzzword? The answer depends on how businesses approach its adoption.

Explore the key challenges in database quality and hygiene, the importance of prioritizing data quality, and the tangible impacts...

As new technologies emerge and consumer expectations evolve, businesses must ask: Are MAPs still relevant in modern and future MarTech?

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

We recently had a conversation with one of our partners, UK-based Instant Marketing, about when and why we partner to help our customers.

Let’s dive into the major issues caused by poor email deliverability and why ignoring them could cost your business more than you think.

Without their buy-in, even the most promising ideas risk being shelved.

Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Ready to implement your MAP? Be sure to avoid these common mistakes to ensure that your investment delivers the results you're looking for.

Sojourn Solutions - Empowering Marketing Teams for a Decade and Beyond

Explore emerging trends and how marketing operations is poised to shape the future of marketing.

Implementing a Marketing Automation Platform ? One concern stands out as the most critical for B2B organizations: integration.

Misalignment between these teams can lead to inconsistent messaging, wasted resources, and missed opportunities.

Thrilled to congratulate Nicky Clarke, Head of Marketing Operations at VMO2 Business, on her shortlisting for B2B Marketer of the Year!

The potential ROI of implementing AI in marketing operations? Focus on key areas such as cost savings, customer engagement, and more.

Here are a few proven strategies to ensure your emails land where they’re meant to and resonate with your audience.

The challenge lies not just in winning new accounts - but in keeping them engaged over the long term...

A high-performing, data-driven digital marketing engine that’s helping VMO2 Business deliver measurable results...