We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.

Avoid Spam Traps in your email marketing by removing inactive emails from your database to help improve performance.

The bottom line result of the “personalization” email solution was a 10% increase in overall email channel performance.

Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.

This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Contributor: Brenda Barrelle Following these spring cleaning tips can save you time, improve your deliverability score, your campaign...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, addressed in post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?

B2B marketers have seen AI integrated into their martech tools for a while now. Some of the most popular AI use cases include...

You know how sometimes you attend a User Group meeting and it's like, mmm, okay? Well, our February Oracle Eloqua User Group meeting...

MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

Marketing Operations remains a relatively new function and profession, but it’s evolving quickly. In its annual report  State of the...

B2B brands have a reputation for being absent, boring, or utterly irrelevant on social media.