Demandbase has spent the last decade turning intent into something you can operate against: Account-level signals, real-time activation and a growing set of integrations that let marketing and sales act in unison.

Let’s start with a harsh truth: If your enterprise marketing team is still blasting generic emails, hoping for clicks, and “throwing stuff at the wall” to see what sticks, you’re doing it wrong. The old way of marketing - spray and pray - is basically a luxury you can’t afford anymore. Every wasted impression, every mis-targeted ad... well that's money slipping out the door. And worse, it’s annoying the very people you’re trying to woo.

We’re proud to collaborate with technology partners like Demandbase who don’t just follow the industry - they push it forward. Congratulations to the entire team on this well-deserved honor. Here’s to even more impact ahead!

Members of the Sojourn Solutions team had the opportunity to attend Demandbase GO in London on April 30, 2025. The event was a deep dive into the next evolution of Account-Based Marketing (ABM), the rise of agentic AI, and the reality of executing a go-to-market (GTM) strategy in today’s fragmented, buyer-centric world.