The mythical creature of MarTech: The SaaS-quatch. No one knows exactly how many are out there, but everyone feels their lurking presence.

Redundant tools, underutilized platforms, and inefficient processes quietly drain budgets, whilst there's pressure to justify every dollar.

Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...

Keeping up with MarTech advancements is both a necessity and a challenge!

With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.

As the number of marketing technologies continues to proliferate, a critical question arises: could we be reaching technology overload?

Is AI in Marketing Operations a game-changer or just a buzzword? The answer depends on how businesses approach its adoption.

What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Many marketing professionals fear that these innovations will render their roles redundant, creating a divide...

Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

We breakdown the latest CMO Survey results, offering some eye-opening revelations about the state of marketing operations - and martech.

Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.