Identifying and engaging with highly-qualified target accounts, the accounts most likely to buy from you, is enabled by quality data.

Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.

Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.

Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources on defined target accounts.