If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.

“We collaborate with our partners to help our customers,” says Kristin Connell,  Global Head of Strategy & Innovation at Sojourn Solutions.

Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

UCLA Health needed an easy way to manage email contacts with complex many-to-one relationships, so they asked Sojourn for help.

Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Contributor: Brenda Barrelle Following these spring cleaning tips can save you time, improve your deliverability score, your campaign...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, addressed in post.

You know how sometimes you attend a User Group meeting and it's like, mmm, okay? Well, our February Oracle Eloqua User Group meeting...

The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...

Adobe collected actionable insights and best practices from more than 600 B2B organizations using various marketing automation platforms.

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool (formerly Pardot).

With its 22D release launching in November, Oracle Eloqua  is adding a number of enhancements to help marketers work smarter through...

Adobe wants to help facilitate and orchestrate B2B customer journeys with tools like Marketo Engage, Marketo Measure, and Real-Time CDP.

Marketo Engage has a full roadmap for 2022, with new features and innovations coming down the line fast.

In today’s era of data-driven and increasingly automated B2B Marketing, it’s essential to have the capability to uncover unique customer...