Data governance defines the rules of the road for data, making it clear who can take what action, upon what data, in what situations,...

A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...

Data governance can be viewed as the “rules of the road” for how marketers handle customer data.

Martin Kihn, SVP with Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world.

There is no more important metric in a marketing organization than return on investment (ROI).

Anil Chakravarthy, executive vice president and general manager of Adobe's Digital Experience business, started at Adobe just months...

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."