Data is the fuel that propels the revenue engine of every organization today. While low quality data can “gunk up” your revenue engine...

When it comes to lead generation, lead nurturing, and converting leads into revenue, B2B organizations with a defined MOPS function...

This post, part of a multi-post series of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any B2B org.

Here are the six biggest takeaways from our new 2021 Marketing Operations Report.

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.