Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.

Account-based marketing has consistently been shown to increase marketing return-on-investment compared to traditional marketing approaches.

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.

Account Based Marketing, or ABM, is a B2B marketing strategy that concentrates sales and marketing resources on defined target accounts.

We partnered with Sojourn Solutions to help us address the challenge of driving technological transformation to enable us to work smarter.

How does an enterprise organization go about scaling adoption of its new Eloqua-driven automated email renewal solution with its sales team?

A strategic focus across S&P Global is LEAN efficiency and process, and efforts like this contribute significantly to our strategic...