In terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues.

Anil Chakravarthy, executive vice president and general manager of Adobe's Digital Experience business, started at Adobe just months...

Account-based marketing (ABM) focuses marketing and sales (budget, people, data, tech, etc.) around a predefined set of target accounts.

Marketing Operations isn't about martech alone, but about deploying it in ways that drive strategic goals, efficiency, ROI, and growth.

Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

Data is the fuel that propels the revenue engine of every organization today. While low quality data can “gunk up” your revenue engine...

When it comes to lead generation, lead nurturing, and converting leads into revenue, B2B organizations with a defined MOPS function...

This post, part of a multi-post series of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any B2B org.

Here are the six biggest takeaways from our new 2021 Marketing Operations Report.

The impact of the no-code movement is clear for B2B marketers. In the past (and in the present too), if the marketing team had a great...

Scott Brinker  is a martech legend. He’s the author of the must-read chiefmartec.com  blog, which examines the intersection of marketing,...

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

In today’s era of data-driven and increasingly automated B2B Marketing, it’s essential to have the capability to uncover unique customer...

Account-based marketing (ABM) is a highly-effective approach to driving revenues that focuses marketing and sales resources (budget,...

In this post, we’ll share the 10 key lessons Progress learned during its MTA journey, as told by their Director of Marketing Operations.

O2's marketing team found itself experiencing problems around its data - this post spotlights how they improved data management and more.

Progress’s MTA journey began with a change in C-level leadership a few years ago. The new team “was used to seeing multi-touch attribution."

How the Loyalty Insights team at Loyalty Solutions, FIS, untangled complexity and drove marketing efficiency using Oracle Eloqua.