AI is transforming Marketing Ops, but it is not a silver bullet. Humans remain the linchpin of effective operations, providing context, trust, problem-solving, and scalable process oversight.

AI is impressive. Until it isn’t. It can write a subject line in 0.2 seconds. Generate a campaign build. Auto-QA an entire email program....

If your MOps function is overloaded, constantly reactive, and struggling to scale - this is your signal. The answer isn’t more headcount. It’s more leverage. And leverage comes from systems that execute with intelligence and consistency, freeing your team to finally operate at their full potential.

If you want AI to work with your marketing systems, not around or against them, you need something most vendors won’t talk about: Guardrails.

Burnout in Marketing Operations isn’t a side effect. It’s the system working exactly as designed. And it’s time to redesign it.

Let’s talk about MOPsy, and the periphery tech she may help you sunset (or at least downgrade), while reclaiming some budget and sanity along the way.

The MarTech world has been busy chasing shiny objects and demo-day hallucinations, most teams are stuck somewhere between “this could be cool” and “we have no idea how to operationalize this safely.” You need to be looking at AI-managed services.

Let’s start with a hard truth: Marketing Operations (MOPs) was never meant to be about manually fixing email links, chasing campaign assets, or playing CSI: UTM Tag Edition. But somewhere along the way, MOPs teams became the glue holding together a wobbly, overgrown stack of tech, process, and “can you just” requests.

If your team is buried in campaign build tickets, QA stress, and random reporting rabbit holes, MOPsy was built for you. This isn’t a vision of the future. It’s a working AI agent, ready now - already in use, already delivering. Because the future of Marketing Operations isn’t about having more dashboards. It’s about having help...

Too many CDP rollouts start with “let’s integrate everything,” instead of “let’s integrate what matters.” The result? Frankenstein stacks, overwhelmed marketers, and AI models trying to read tea leaves made of glitter.

If your current consultancy hasn’t made you feel anything in a while - no challenge, no spark, no real momentum - you owe it to your team (and your budget) to rethink the relationship.

This isn’t a product launch. It’s a shift. What we’re unveiling is built for MOPs teams. By people who live and breathe MOPs. No buzzwords. No unnecessary interfaces. Just something that gets it. And gets it done.

What exactly will be left for Marketing Ops to do once Agentic AI gets ‘Full Self Driving’?

Why Marketing Operations is the last line of defense (and offense).

The Rise of the Prompt People: How the future of Marketing Ops belongs to those who ask better questions.

Let’s be blunt: even the best email strategy in the world isn’t worth much if your emails never make it to the inbox. You can have beautifully crafted subject lines, laser-focused targeting, and the best AI-driven segmentation MarTech money can buy - but if your deliverability is off, you’re shouting into the void.

At Sojourn, we’re regularly asked by clients to help define roles and responsibilities within the Marketing Operations function -...

We’re proud to collaborate with technology partners like Demandbase who don’t just follow the industry - they push it forward. Congratulations to the entire team on this well-deserved honor. Here’s to even more impact ahead!

Marketing Operations today is not what it was even three years ago. The tech stack is fatter. The acronyms are more confusing. And now - because the gods clearly thought we weren’t juggling enough - AI is in the mix, rewriting the rules faster than most of us can update our dashboards.

Oracle has just done something rare in enterprise software: It gave something valuable away for free. As of June 2025, every Eloqua customer can access its Advanced Intelligence suite - including both Classic and Generative AI features - at no additional cost.