How can you effectively communicate the benefits of ABM and showcase its impact over time?

Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

Here are the top five things B2B companies need to know to avoid the spam folder and make every email count.

Sojourn Solutions has been helping Smurfit Westrock with their primary focus of lead management over the last 3 years.

Navigate the complexities of data privacy laws while leveraging an ABM platform to drive your marketing efforts.

While many organizations attempt to manage the implementation in-house, partnering with a consultancy firm can significantly enhance...

One of the standout features of Marketo’s Interactive Webinars is its integration with Adobe Connect, a robust platform...

Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Here’s a look at the best use cases for integrating AI into B2B marketing operations to unlock efficiency, drive better customer engagement,

If you’ve been wondering whether your marketing database could be holding your team back, now is the time to evaluate its health.

Explore the AI applications that can deliver immediate results, enhance efficiency, and drive significant ROI on Marketing Operations.

Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

“We collaborate with our partners to help our customers,” says Kristin Connell,  Global Head of Strategy & Innovation at Sojourn Solutions.

Ensuring your emails reach the intended recipient's inbox has never been more critical - or more challenging.

Stay ahead of these AI trends and ethical practices to ensure Marketing Operations remains effective, adaptable, and customer-centric.

Andrew Poole walks through how Yahoo!'s upcoming Feedback Loop changes might affect how Oracle Corp NA uses Oracle Eloqua.

UCLA Health's Marketing Operations team asked Sojourn to design a way to integrate subscription data between their two Eloqua platforms.

Learn how Citeline's migration to Eloqua from Salesforce Marketing Cloud was completed in 6 months - with an 88% savings in license costs.

There are a handful of marketing operations leaders who are at the top of their games, driving themselves, their teams, and seed by their...