The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...

Adobe collected actionable insights and best practices from more than 600 B2B organizations using various marketing automation platforms.

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool (formerly Pardot).

Advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, humans must adopt said change.

Event marketing, although expensive, may be the most personalized and effective B2B marketing channel there is, especially for...

What’s in store for B2B marketing in 2023?

Salesforce’s latest edition of its State of the Connected Customer Report  offers important insights from nearly 17,000 B2C and B2B...

With its 22D release launching in November, Oracle Eloqua  is adding a number of enhancements to help marketers work smarter through...

Marketing operations is a complex interaction of people, processes, and technology that seeks to prove and improve the value marketing...

Tableau can be viewed as an organization’s bridge connecting its raw, unfiltered data on one side with insights and actions on the other.

The proposed American Data Privacy and Protection Act (ADDPA) , now pending in the House of Representatives, would provide a...

This year’s jam-packed Dreamforce  included a practical, insight-filled session on Email Marketing Best Practices and Innovations , with...

On the second day of this year’s Dreamforce  (Sept. 21, 2022), Salesforce Marketing Cloud (SFMC) announced the launch of Salesforce Genie...

Via CX pioneer Harley Manning: "Customer experience is how your customers perceive their interactions with your company. ..."

As someone who has been writing online content for the last two decades, I’ve often received lengthy “SEO (search engine optimization)...

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

The essential role and fit of Data & Insight in the Marketing Operations triangle is anchored in use cases, prioritized on business needs.

Marketing Operations goes far beyond the Marketing Automation Platform, so it needs to have an effective way to manage marketing projects.