Citeline/Norstella is a $5 billion business with more than 1,000 employees that delivers high-quality content (pharma intelligence) to a...

Key for CMOs to common Martech challenges? Seamlessly aligning the customer journey and top use cases with overall business objectives.

This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.

Citeline improved results by automating their campaign naming conventions using Eloqua plus the Eloqua/SFDC integration for their teams.

Data is the fuel that powers modern marketing, enabling better understanding of customer needs that leads to better engagement, better...

Contributor: Brenda Barrelle Following these spring cleaning tips can save you time, improve your deliverability score, your campaign...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Salesforce has sponsored and released a massive, 45-page guide to marketing automation platforms, called (fittingly enough) B2B Marketing...

Most important benefits of automation? "The State of Marketing Automation 2022" report identified the top survey results, addressed in post.

So where specifically are B2B marketers investing in their “data ecosystems,” and what steps are they taking to ensure their data quality?

B2B marketers have seen AI integrated into their martech tools for a while now. Some of the most popular AI use cases include...

You know how sometimes you attend a User Group meeting and it's like, mmm, okay? Well, our February Oracle Eloqua User Group meeting...

MarketingOps.com surveyed almost 600 Marketing Ops pros from multiple industries to better understand the trends driving the function.

Marketing Operations remains a relatively new function and profession, but it’s evolving quickly. In its annual report  State of the...

B2B brands have a reputation for being absent, boring, or utterly irrelevant on social media.

The roles and responsibilities of the B2B marketing function have grown dramatically over the last few years, especially since the...

Adobe collected actionable insights and best practices from more than 600 B2B organizations using various marketing automation platforms.

Salesforce is making some big enhancements in 2023 and beyond to its Marketing Cloud Account Engagement tool (formerly Pardot).

Advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

Change at any level is both essential and challenging. No matter how much technology or process is involved, humans must adopt said change.