AI agents are arriving inside marketing automation platforms. Not as experiments or pilot projects - as operational tools that take actions. They create campaigns, modify records, update field values, trigger workflows, adjust scoring, suppress contacts, and make routing decisions. They do this autonomously, at scale, and without checking with a human unless someone specifically configured them to check. That last part is the problem. Most teams activating AI agents inside th
AI agents are multiplying inside the platforms MOPs teams already operate whether you know it or not, and nobody has built the operational layer to manage them.