Here's a question that should be easy to answer: how ready is your marketing operations team for AI? Not "are you using AI" - most teams are, whether they realize it or not. The platform features, the scoring enhancements, the content tools, the send-time optimizers. AI is already inside the stack. That's not the question. The question is whether you know what AI is doing in your environment, whether your data is in a state to support it, whether your team has the skills to m

Off-the-shelf LLMs make a great demo. Enterprise Marketing Ops needs something more deliberate.

Claude connecting to Marketo may well become useful. In the right environment, with the right controls, it could genuinely help capable teams move faster without losing discipline. But that outcome will not belong to the teams who got excited first. It will belong to the teams who treated permissions seriously, kept approvals intact, demanded proper auditability, strengthened QA, respected production risk, and resisted the now very fashionable urge to mistake easy access for

Not sure if your Marketing Operations are ready for AI? That’s where our AI Audit Service comes in.