Off-the-shelf LLMs make a great demo. Enterprise Marketing Ops needs something more deliberate.

SEO isn't dead. But it's no longer the only game that matters for discovery, and it's no longer where the most consequential first impressions are being formed. The shift from SEO to GEO isn't something to prepare for. It's something to respond to.

The next phase of AI value will not be defined by who can create the most content, automate the most tasks, or boast the loudest about “copilot” adoption. It will be defined by who can build a better operating model around it.