Something has shifted in B2B buying behavior and most marketing teams haven't caught up. The buyer who shows up on your website today is not the same buyer who showed up three years ago. Three years ago, they arrived early in their research process - looking for information, comparing options, trying to understand the category. They needed educating. They needed nurturing. They needed the whitepaper, the webinar, the email sequence that walked them through the problem and the

Advice on how B2B marketers like you can navigate the challenges of a potential economic downturn.

The new 2022 State of B2B Marketing Training Report says only 19% of marketers feel very prepared for their futures in marketing.