top of page
Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Cookies are crumbling: Zero-party data – what it is, and what marketers need to know about it
Cookies are crumbling, which impacts how marketers collect customer data and how they leverage data for their marketing efforts. Customer...
Kelly Newton
4 min read


Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know
This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...
Kelly Newton
5 min read


Adobe on first-party data, data collaborations, and data governance in a cookie-less future
A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...

Sojourn Solutions
4 min read


Cookies are crumbling: 5 tips from Salesforce for thriving in a cookie-less future
Martin Kihn, SVP with Salesforce Marketing Cloud, describes the future of data and privacy in a cookie-less world.

Sojourn Solutions
4 min read


Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy
Anil Chakravarthy, executive vice president and general manager of Adobe's Digital Experience business, started at Adobe just months...

Sojourn Solutions
4 min read
bottom of page