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Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


Marketing Operations in 2025: Our top trends and predictions for the year ahead...
What will define Marketing Operations in 2025? Let’s explore key trends and look at our predictions for what will shape the year ahead.

Sojourn Solutions
4 min read


How Do We Ensure Data Privacy and Compliance with AI?
Companies that use AI often handle vast amounts of sensitive customer data, making it essential to protect this information and adhere to...

Sojourn Solutions
5 min read


Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know
This blog post was co-produced by writer Chuck Leddy and Kelly Newton , Sojourn Solutions Marketing Automation Consultant (Kelly...
Kelly Newton
5 min read


Adobe on first-party data, data collaborations, and data governance in a cookie-less future
A recent webinar from Adobe (free) focused on what strategies, tactics, and actions marketers can take now to change the way they engage...

Sojourn Solutions
4 min read


Cookies are crumbling: First-Party Data is the future of marketing, says Adobe Experience Cloud's Chief Anil Chakravathy
Anil Chakravarthy, executive vice president and general manager of Adobe's Digital Experience business, started at Adobe just months...

Sojourn Solutions
4 min read
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