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Resource Library
Explore a range of articles created by our industry experts that cover the latest trending topics in Marketing Operations


MarTech audits: not sexy, but essential (and how to know you’re overdue)
Somewhere inside your organization is a marketing technology stack that’s bigger, messier, and more haunted than anyone wants to admit.

Sojourn Solutions
4 min read


Why people avoid MarTech audits (and why that's dangerous)
MarTech audits aren’t fun. They’re just necessary. And the longer you put one off, the worse it gets.

Sojourn Solutions
3 min read


The hidden MarTech costs that are killing your ROI
Redundant tools, underutilized platforms, and inefficient processes quietly drain budgets, whilst there's pressure to justify every dollar.

Sojourn Solutions
4 min read


Is your MarTech stack a data graveyard?
Data silos, fragmentation, and inconsistent data sources hinder marketers from achieving a 360-degree view of their customers...

Sojourn Solutions
4 min read


The challenges of keeping up with Marketing Technology (MarTech) advancement...
Keeping up with MarTech advancements is both a necessity and a challenge!

Sojourn Solutions
4 min read


Choosing the right AI MarTech integration: 8 Key considerations...
With an overwhelming number of AI solutions available, decision-makers need a structured approach to vendor evaluation.

Sojourn Solutions
3 min read


The dark side of MarTech: Are you reaching "Technology Overload?"
As the number of marketing technologies continues to proliferate, a critical question arises: could we be reaching technology overload?

Sojourn Solutions
3 min read


Why use a Consultancy firm for Your Martech Audit?
Partnering with a consultancy firm often brings unparalleled benefits that can make a substantial difference in outcome...

Sojourn Solutions
6 min read


QUICK READ: Key benefits to a MarTech Audit.
Undertaking a marketing technology (MarTech) audit can offer several significant advantages for a large company.

Sojourn Solutions
2 min read


What is a MarTech Audit? - Let's get back to the basics!
Basically put, a MarTech audit is a comprehensive evaluation of all the marketing technologies, platforms, and tools that a company uses.

Sojourn Solutions
4 min read


A StackTastic Project: How Thomson Reuters Transformed Its Martech Management and Performance
Thomson Reuters  is a global AI and technology company that provides trusted data and information/business intelligence to professionals...

Sojourn Solutions
6 min read


Maximizing ROI: The top benefits of conducting a Martech Stack Audit
This post delves into the top benefits of conducting a martech stack audit and how it can propel your marketing efforts to new heights.
Kristin Connell
3 min read
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