Marketing operations (MOPS) is an evolving, multidisciplinary, and multifaceted function with a single goal: to improve and prove the...

We address developing a martech strategy and how that becomes a foundation for effectively selecting, implementing, and integrating martech.

This post was updated May 12, 2023, and originally posted December 17, 2021. Marketing operations (MOPS) is an evolving,...

What does the future hold for MOPS and MOPS professionals?

Continuous upskilling seems to be the present and future for MOPS pros, as new technologies and new marketing approaches continue to emerge.

In our recent global webinar, Empowering Marketing Operations Improves Marketing Performance , the underlying message throughout the...

The effective MOPS manager wears multiple hats, must be conversant with emerging trends and be continuously upgrading their skillset...

In terms of employee experience, onboarding is where you start to build loyalty and engagement with your talent, and more.

In 2020, Reuters’ goal was the transformation of its disjointed infrastructure - integrating digital assets, unifying websites, and more.

Marketing Operations is about optimizing technology, processes, and people to achieve marketing results and increased revenues.

Marketing Operations isn't about martech alone, but about deploying it in ways that drive strategic goals, efficiency, ROI, and growth.

Marketing Operations (MOPS) helps deliver cross-functional alignment, an essential element of success for any organization.

Data is the fuel that propels the revenue engine of every organization today. While low quality data can “gunk up” your revenue engine...

When it comes to lead generation, lead nurturing, and converting leads into revenue, B2B organizations with a defined MOPS function...

This post, part of a multi-post series of our 2021 Marketing Operations Report, explores how MOPS can help future-proof any B2B org.

Here are the six biggest takeaways from our new 2021 Marketing Operations Report.

Quest Diagnostics and Sojourn examined where the company was, i.e., an inefficient and confusing place, and mapped out the future direction.

Even among the top-performing B2B companies surveyed, those with higher levels of MOPs maturity, less than half are using ABM.